Saturday, May 25, 2013Clear 5°C
City

That time when Halloween was just more fun

Posted by Ed Conroy / October 26, 2012

Vintage Halloween TorontoWhat the hell has happened to Halloween? What used to be a kid friendly Pagan ritual celebrated with a tickle truck, a bag of candy and a healthy dose of horror has devolved into a crass commercial cash grab handicapped by nanny statism and near complete apathy from television broadcasters.

This week it was reported that General Mills Canada will not be offering up their legendary gruesome threesome of sugary cereal lore Count Chocula, Franken Berry and Boo Berry this Halloween, citing poor sales. However it would seem that the ongoing vilification of breakfast cereals is the true culprit here, as in recent years like moth to flame they have attracted the ire of self-appointed food fascists who blame them for the explosion of childhood obesity.

Sugar has become a favourite new Jason Voorhees-esqe boogeyman to those looking to gut all the fun out of growing up, resulting in Halloween night loot shrinking to pathetic taster sizes if you are even lucky enough to get candy or sweets instead of popular new healthy alternatives like fruit and bottled water. Chocolate companies like Rowntree (before they were bought by Nestle) used to flood the airwaves in the lead up to October 31st with imaginative spots, in store contests and the raising of Halloween night expectations to an almost impossible to satisfy apex of chocolaty possibilities.

Another recent casualty of classic Halloween custom is the Unicef box. Hauling around those small orange boxes collecting change for medicine, safe water, emergency relief, education and other support to less fortunate children around the world, followed by the School competition of who could bring in the most money. What better way to encourage the importance of both charity and contest amongst young people? Unicef axed the coin collecting program in 2007, supposedly after teachers moaned about how labour intensive it was to roll them up.

Perhaps the most egregious omission from our modern Halloween ceremony is the fanfare which used to surround it on television. Stations would earmark October 31st for scary movies, horror themed episodes of shows, and allow news anchors to dress up like the Creature from the Black Lagoon. Commercials for even the most inane, non-Halloweeny products would get in on the act, all leading up the main event.

A quick glance at the local Toronto TV schedules for this Wednesday, October 31st reveal a night just like any other, with almost no attempt to drum up Halloween spirit through anything remotely scary or horrific (although TLC has a Honey Boo Boo child marathon, which kind of does fit that bill). The digital channels at least try, and as always Turner Movie Classics remains a class act, but AMC is showing butchered, heavily censored prints of the slasher Halloween series, and there is little else on display except a complete lack of imagination.

Thankfully the most important part of Halloween — costuming — remains unscathed while most of the other elements that made it the second best night of the year have been neutered, homogenized, and sterilized beyond recognition. Thanks to busy-body grownups who know best, overzealous health and safety goblins and lazy programmers, Halloween just ain't what it used to be.

A special treat from Retrontario this Halloween comes in the form of a mixed tape of of dusty vhs horror memories and gory 80s synth soul to scare the kids.

Listen to it here or download it here.

Retrontario plumbs the seedy depths of Toronto flea markets, flooded basements, thrift shops and garage sales, mining old VHS and Betamax tapes that less than often contain incredible moments of history that were accidentally recorded but somehow survived the ravages of time. You can find more amazing discoveries at www.retrontario.com.

Discussion

27 Comments

Alex / October 26, 2012 at 09:27 am
user-pic
Halloween is still what it used to be, you just grew up. It's also on a wednesday this year, so all the movie marathons and such are moved to the weekends before and after it. Geez man, way to try to be a halloween buzzkill.
CE / October 26, 2012 at 09:31 am
user-pic
Apples with razor blades for you!
K-Borg / October 26, 2012 at 09:49 am
user-pic
What the hell is a 'tickle truck'?
Casey replying to a comment from K-Borg / October 26, 2012 at 09:52 am
user-pic
Tickle Truck = Mr Dressup's 18 wheeler
do some research / October 26, 2012 at 10:31 am
user-pic
halloween has never been about the pagan ritual of Samhain. Samhain does not involve dressing up, going door to door trick or treating, which is what halloween is about in the modern world. do some research before saying things in an article.
and "Sugar has become a favourite new Jason Voorhees-esqe boogeyman to those looking to gut all the fun out of growing up"
are you kidding me??? Our society is crippled with poor diet! There is nothing wrong with trying to curb kids from eating a bunch of crap on halloween. This was a poorly thought out article.
don't you know replying to a comment from do some research / October 26, 2012 at 10:37 am
user-pic
Yeah, don't you know? Halloween is all about dressing up in revealing costumes and partying; getting drunk and getting laid bro.
do some research / October 26, 2012 at 10:43 am
user-pic
Did I also mention no one ever invites me to Halloween parties because I'm apparently NO. FUN. AT. ALL?
Parker / October 26, 2012 at 10:43 am
user-pic
Rest assured, kids are still getting boatloads of candy/chocolate, same as always. It's not as good quality as it was 25 years ago, but there are still lots of treats in the trick or treat bags, believe me. I don't think my daughter has ever brought home a healthy or non-food item in her loot.
no fun at all here / October 26, 2012 at 10:52 am
user-pic
lol i wasn't aware being healthy equates being 'no. fun. at. all' i sure wish i was uber wity like you.
Joanna / October 26, 2012 at 11:14 am
user-pic
Love this Article!!! Love the old school commercials... it really was a time when things were innocent and fun!
Wheels / October 26, 2012 at 11:23 am
user-pic
Caitlin is smokin hot Id put change in her box
Michelle / October 26, 2012 at 11:29 am
user-pic
The videos are great but the content of this post is just plain weird. Someone having a bad day? Did anyone else have any idea that those cereals were even still around? I doubt most people consider it a tragedy or think of it as a sign that Halloween spirit is dying. And I can't think of a single person who gives fruit and bottled water for treats. Plus, the size of the treats has definitely gotten smaller but who cares? Most people give kids a handful anyway. And yes, the movies are all on this weekend. Most people are out or having a gathering on Halloween night anyway. Nothing to see here, folks!
Paul / October 26, 2012 at 11:56 am
user-pic
I am loving Nestle's rebranding of their candy bars for Hallowe'en -- "Coffin Crisp", "ScAero", "Scaries" etc. and I literally LOL'd when I saw Cadbury's "Scream eggs".
Scott / October 26, 2012 at 12:18 pm
user-pic
The temporary Halloween logos and special products have moved from Cereals to candy bars, potato chips, and other more relevant products. That doesn't mean that cereal is any healthier though; they've instead started marketing the more decadent cereals to adults-look at the number of chocolate flavoured versions of things like Cheerios.
The scary movies haven't gone away; instead they've moved to cable stations like AMC amongst others who have been running scary movies all month.
My understanding of the reasons behind Unicef collections not being done by kids anymore were diminishing returns and increased risk for the kids. More efficient for Unicef to raise money in other ways.
Ani / October 26, 2012 at 12:46 pm
user-pic
Tickle Trunk.
noway! replying to a comment from Paul / October 26, 2012 at 01:09 pm
user-pic
Did you literally LOL, Paul?

Honey BooBoo / October 26, 2012 at 01:12 pm
user-pic
I love Halloween. But I love Retrontario more! I'm gonna play your Haunted House of VHS mix for all the trick or treating thugs that come by! Awesome.

I could really go for a bowl of Boo Boo Berry.
Dean Jacobs / October 26, 2012 at 04:40 pm
user-pic
Halloween is always fun! My favourite way to spend it is by watching as many horror films as possible. Hope I can win the ones in this contest... https://www.facebook.com/AllianceFilms/app_280704655285562
Gul Jassad / October 26, 2012 at 05:11 pm
user-pic
Where to begin with this? Okay, first off:

1) There are a ton of Halloween themed shows and movies on TV right now (many running for the whole month, or just for the two to three weeks leading up to Halloween itself; ABC Spark, The Family Channel, Teletoon, and Cartoon Network Canada, as well as other outlets all have Halloween-themed programming AND episodes that are specially made for Halloween.) Therefore, this statement is in error, as a check of the schedules would show.

2)While I'm in agreement about the food fascism going on, I don't think that kids need to eat Count Chocula, Franken Berry and Boo Berry for breakfast every day this month when they'll be having Halloween candy on the special day in question.

3)People need to just let their kids celebrate Halloween without fearing others, or letting the media create fear of others-shutting off those shitty 'news' channels and giving local news broadcasts a rest would help for peace of mind regarding trick-or-treating and how safe or unsafe it's getting.

Overall, I still think that Halloween is an okay holiday, and things are not as bad as written in this article.
Jose / October 26, 2012 at 05:16 pm
user-pic
I remember someone gave me a bottle of water for halloween. What a jerk.
Gul Jassad replying to a comment from do some research / October 26, 2012 at 05:31 pm
user-pic
No, our society is crippled with food fascists like you telling us what we should eat and how we should eat, and causing everybody who wants to have a traditional banquet, wedding ceremony, wake, birthday, or holiday dinner to be second, third, and forth guessing themselves as to what to serve various family and friends with varying diets based on all of the scares and admonitions food fascists like you impose on them daily.

This article I just came across when Googling the word 'food fascist' describes what people like you with your 'Won't somebody think of the children!' attitude towards the collecting of candy on Halloween has wrought on North American and European society; http://ruhlman.com/2012/04/food-facism/
Andrew L. replying to a comment from Casey / October 27, 2012 at 01:53 pm
user-pic
Tickle TRUNK, not Tickle Truck.
lauren / October 27, 2012 at 02:28 pm
user-pic
fourth commerical: christian slater narrating!
renee / October 27, 2012 at 03:35 pm
user-pic
Halloween Rules! I love it even if it is all sexy angel/devil's. I prefer dorky homemade costumes myself. I'm excited and it's not until wed!
My stars replying to a comment from no fun at all here / October 28, 2012 at 04:43 pm
user-pic
Begin with proofreading your posts for spelling errors etc. ("wity" was just egregious) and the wit will eventually just flow out of you. Or not.
Torono / October 30, 2012 at 09:52 am
user-pic
Only in Toronto. The rest of North America is very festive. Montreal, New York etc. Parades, festivals, decorations, you name it. People in Toronto are too worried to have any actual fun. Too busy paying that mortgage for their overpriced home.
Steve / April 22, 2013 at 03:23 pm
user-pic
I think the salient point of the article is that much of the fun has been leeched out of Halloween. It is no longer the family oriented holiday it once was. Although there is still Halloween themed advertising, programming and events, it is becoming increasingley aimed at adults and not children. The legions of the politically correct decry Halloween as a celebration of paganism. People become fearful of violence and poison treats. More people take thier kids to shopping malls to trick or treat rather than roam the neighborhood. In my neighborhood, I see less and less children and hardly anyone decorates their house for Halloween. Hallowen hasn't gone away, but it has definately changed.

Add a Comment

Other Cities: Montreal