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New in Toronto real estate: The Sterling

Posted by Robyn Urback / September 6, 2012

Sterling Condo TorontoThe Sterling is a hot new loft conversion slated for the Junction Triangle. Up yours, Toy Factory! Ahem. Located on Sterling Road just south of Bloor and Lansdowne, this project will take a heritage structure (first constructed as an aluminum factory back in 1919) and turn it into a chic first-time-homeowner hub (most likely). A Castlepoint Numa project, The Sterling will boast three storeys of commercial space and over 100 loft units of sealed concrete floors and 13' ceilings. Here are some of the finer details of The Sterling.


Exterior: Heritage structure

Number of floors: 13

Number of elevators: 2

Number of units: 109

Unit sizes (in square feet): 426 - 1153

Ceiling height: 13.0 ft (most units)

Price range (approx): $199,900 - $561,900+

Number of parking spots: TBD (Garage will be built adjacent to structure)

Locker: $3,000

Maintenance: $0.46/ sf

Interior design: Age of Design Inc.

Architect: Page+Steele

Amenities: Gym, yoga studio, sauna, meeting room

Expected occupancy: March 2015

Sterling KitchenTHE GOOD

The Junction Triangle is on the up (of course, you could say that of nearly every accessible Toronto community — what up, Rexdale?). But in all seriousness, the area has seen an influx of new cafes, stores, and restaurants of late, all of which help to deflect from the brazen "adult club" at the corner of Bloor and Lansdowne. The Sterling will be just the first in a series of new developments slated for the immediate area around Sterling Road, not the least of which include rows of new townhouses and a couple more residential structures. But that's all to come. In the meantime, the area offers superb accessibility to both TTC and GO transit systems, with direct access to bike paths and a Loblaws just over on Dundas. Don't get me wrong — this area isn't a Queen and Ossington just yet — but it is for that reason that you can get in at under $500 per square foot. And if and when the community evolves for the better, you'll be laughing.

Sterling Condo BathroomLet me just say, I don't totally despite these floor plans! (A big revelation, if you've read any of my past posts.) Beyond one (potentially major) Achilles heel I'll mention in the next section, these layouts do seem to offer quite a few boons. The 13' ceilings are an obvious sell, but so too are the rather expansive bathrooms with double-faucet sinks. As well, most of the kitchens round a corner allowing for maximum counter space (a failing of many new Toronto condos.) My dream layout? The 1,153 square foot two-bedroom, complete with his/her closets in the master, two generously spaced bathrooms, and plenty of room in the common areas. And starting from $487 per square foot, it is not a totally outrageous dream (albeit, I'll concede, still a dream).

And whether constrained by the heritage shell or simply good sense, Castlepoint has kept outrageous amenities to a minimum. Granted, the amenity space will occupy a full 3,000 square feet, but I doubt it has the potential to inflate maintenance fees the way a virtual golf room or lavish infinity pool might. A good thing for residents' bottom lines.


Ask Junction Triangle residents, and they'll likely be split on what it's like to live by the tracks. Some scoff it off as no bother, while others (likely renters) are moved to the point of...well...moving. I know I'd be hesitant to make a serious bid before vetting the pros and cons, and let's face it — I'd feel more secure in my investment if Club Paradise found another urban oasis.

But onto that Achilles heel I mentioned above. Now, I should disclose that I've struggled with a lifelong clutter battle wherein I tend to throw all of my clothes/work/the occasional dirty dish (I know!) on my bed and shut the door. But that's the thing — I close the door. While I understand loft living is all about room-sovereignty and openness and all of those other lovely urban adjectives, I do enjoy the freedom of inviting guests and keeping my troglodyte-like living conditions shrouded from their view. Impossible with most Sterling lofts. Some one-bedrooms do offer a 6-foot "privacy wall" that separates the bed from the living area, but access to the bathroom still necessitates a bedroom-area walk-by. A little too open for my taste.

Sterling CondoThere are two other obvious failings of most (if not all) of the floor plans. One is the lack of closet space (I get it — cool open lofts can't be confined by constrictive closets), and the other is the lack of balconies. The latter is understandable since the shell will be left as is, though I wonder if I'd go just a wee bit stir crazy with just a Juliet balcony offering me a suite-side taste of the outdoors. Of course, I could just actually go outside, but I am part of "Generation We," after all.


A toughie. I do believe Bloor and Lansdowne will shed more of its "Bloor and Blandsdowne" reputation by the time 2015 swings around, but those tracks, surely, aren't going anywhere. I guess this really all comes down to whether I can commit to making my bed daily. I'll sleep on the answer.

What do you think? Would you live here? Add your comments to the thread below.

Read other posts in this series via our Toronto Condos and Lofts Pinterest board



locker / September 6, 2012 at 10:04 am
$300,000 locker?
C.P. Luv / September 6, 2012 at 10:49 am
Club Paradise is a neighbourhood gem! If you don't like it, don't live near it. Plain and simple. If this area morphs into the Ossington strip - pun intended - or Liberty Village, god help us all.
EricM / September 6, 2012 at 11:42 am
This is such an awesome up and coming place in Toronto! Aside from this, the old foundry at Davenport and Lansdowne and the townhouses and condos there have changed the whole area. It's like Liberty village with a soul there... although I shouldn't have written that as people may come. Also my favourite part of club paradise the the church that shares the same building. ;)
Andrea replying to a comment from EricM / September 6, 2012 at 11:50 am
Ok. I am not sure if you are in real estate or something, but the weird part is you are right. I have a friend who lives there and it was SUPER sketchy back in the day. I am in a condo near Liberty and would head there (the foundry area) in a second. lol not sure I should be on the endorsement train... but yeah. You may be right. It's one of the few areas where gentrification is a really good thing.
Rob replying to a comment from locker / September 6, 2012 at 12:11 pm
Gotta be a typo...thinking more like 30k (which is still ridiculous)
Fishy / September 6, 2012 at 12:57 pm
Josca / September 6, 2012 at 12:59 pm
I live on the same street as Club Paradise and while I'd prefer that it go away, I think the Coffee Time at Bloor/Lansdowne is *way* more of an issue.

At least Club Paradise keeps their corner clean, and their activities discrete. Somehow the Coffee Time seems to attract a lot of people that just hang out and leer. And it's filthy.

I love my neighbourhood already, and once the CT disappears (and the one at Dupont/Lansdowne) I'll love it even more.
Luke / September 6, 2012 at 01:38 pm
Proofread your article
Robyn replying to a comment from Rob / September 6, 2012 at 02:39 pm
Typo indeed. My bad. Lockers are $3,000
Tom / September 6, 2012 at 04:15 pm
this building is sick. always admire it that one time i went jogging beside the tracks.
Keith / September 6, 2012 at 08:09 pm
It would actually be nice to see the current building or know the address to see it on google street view.
All this is PR for the development company.
Keith / September 6, 2012 at 08:16 pm
156 Sterling Road... small streets but they have character
adamn man / September 6, 2012 at 08:36 pm
There's a chocolate factory right near it. Guess you know what they'll be smelling most the time.
inthepudding / September 7, 2012 at 07:30 am
" The Sterling will boast three storeys "

" Number of floors: 13 "


the lemur replying to a comment from inthepudding / September 7, 2012 at 10:53 am
Three storeys *of commercial space*.

It's the old Tower Automotive building at 158 Sterling:

plus other developments, a park and possible realignment of roads:

The Nestlé plant will probably move away eventually, but yeah, it's going to smell like melted Kit Kats for a while yet.
Gregg Camp / September 8, 2012 at 01:30 am
The rooms look great. It is something that will attract more people to buy your property.
Munah replying to a comment from locker / November 6, 2012 at 12:13 pm
Pretty sure it says $3000
Dan / January 3, 2015 at 05:18 pm
For the record, it was approved mid-2014:
Other Cities: Montreal