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Vintage signage in Toronto redux

Posted by Derek Flack / January 24, 2012

Vintage Signage TorontoA couple of months ago I put together one of my favourite posts in our history of Toronto series. A mixed bag of vintage signage in Toronto, it featured some fantastic archival photos of places like William Davies' butcher shop, the Scholes Hotel, the Lux Burlesque, and Honest Ed's (before the current sign was installed). All great stuff — but also just the tip of the iceberg.

As seems to happen quite often, in the days immediately following the publication of that post, I came across a wealth of additional photos that surely deserved inclusion. Instead of tacking them onto the existing post, I instead renewed my digging efforts and have put together a second collection that I hope will rival the first for its mix of streetscape nostalgia and aesthetic curiosity.

PHOTOS

2012123-the-ward-1909-sign-f1244_it2547.jpgIn the Ward, 1909

2012123-hickman-herbalist-1909-f1244_it0340a.jpgHickman Herbalist, 1909

2012123-Red-Mill-theatre-1910-f1244_it0320a.jpgRed Mill Theatre, 1910

2012123-signs-news-building-1911-f1244_it0343.jpgSign on News Building, 1911

2012123-sidewalk-picketer-1920-f1244_it0336.jpgCharter member of the Toronto Public Space Committee? (1920)

2012123-grand-opera-house-1922-f1231_it0843.jpgGrand Opera House, 1922

2012123-Front-York-1924.jpgFront & York streets, 1924

2012123-teck-theatre-700-queen-1932-f1231_it0641.jpgTeck Theatre, 1932

2012123-avenue-1939-f1257_s1057_it3848.jpgAvenue Theatre, 1932

2012119-buick-dealership-1950s.jpgBuick Dealership, 1950s

2012123-yonge-north-gould-1950s.jpgYonge south of Gould, 1950

2012123-guns-1950-yonge-s0574_fl0021_id49400.jpgGuns! (Yonge north of Gould, 1950)

2012123-orange-crush-1950-s0574_fl0020_id49390.jpgOrange Crush (awesome), 1950

2012123-yonge-olympia-bowling-1950-s0574_fl0018_id49376.jpgOlympia Bowling, 1950

2012123-answer-girdles-bloor-50s-s0648_fl0107_id0008.jpgGirdles (with Lyrcra!), TTC 1950s

2012123-export-cigs-bloor-subway-s0648_fl0107_id0010.jpgExport cigarette ad, TTC 1950s

2012123-players-bloor-50s-s0648_fl0107_id0002.jpgPlayer's cigarette ad, TTC 1950s

2012119-bathurst-stores-1951.jpgStores on Bathurst St, 1951

20101121-theflameresto1953.jpgThe Flame Restaurant, 1953

2012119-good-rice-1954.jpgGood Rice Restaurant, 1954

2012123-roachs-drugstore-export-1956-s0975_fl2290_id32773-2.jpgRoach's drugstore, 1956

2012123-long-branch-tile-1957-s0065_fl0100_id0045.jpgLong Branch Tile, 1957

2012123-loblaws-1959-avenue-s0065_fl0056_id0031.jpgLoblaws on Avenue Road, 1959

2012119-hogan-pontiac.jpgHogan Pontiac, 1950s

2012123-odeon-1970s-f0124_fl0002_id0158.jpgOdeon Theatre (Yonge & Carlton), 1972

2012123-subway-sign-1965-s0648_fl0164_id0001.jpgTTC sign, 1965

2012123-sword-resto-yonge-king-1967-s0648_fl0222_id0005.jpgThe Sword Restaurant, 1967

2012123-parking-sign-uni-adelaide-1967-f1257_s1057_it5671.jpg$1 maximum at University and Adelaide, 1967

2012123-dominion-coal-1970s-f0124_fl0003_id0025.jpgDominion Coal, 1970s

2012123-yonge-temperance-1970s-f0124_fl0002_id0157.jpgYonge & Temperance, 1970s

2012123-uptown-1970s-f0124_fl0002_id0111.jpgThe Uptown, 1970s

2012123-yonge-1970s-f0124_fl0003_id0198.jpgYonge north of Dundas, 1980s

2012117-holiday-tavern-1980.jpgHoliday Tavern, 1980. Photo by Patrick Cummins

2012123-unity-pc-80.jpgUnity Grill, 1980 by Patrick Cummins

2011114-90s_canary.jpgCanaray Restaurant in 1998 by Patrick Cummins

Photos from the Toronto Archives unless otherwise noted.

Discussion

25 Comments

Dave / January 24, 2012 at 04:22 pm
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I like this one even better than the first. Great stuff.
Maria / January 24, 2012 at 04:28 pm
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OMG, those "No parking between signs" signs from 1953 look exactly the same as they look now, 60 years later!
@OnlyMyMusings / January 24, 2012 at 04:32 pm
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I'd love to have photos like these in a coffee table book. Thanks for sharing!

Respectfully,

@OnlyMyMusings
DAve Murray / January 24, 2012 at 04:51 pm
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These are amazing, and really inspiring. It's things like this that keep me going with my own sign-finding project. Check it out - http://davemurrayills.blogspot.com/search/label/Sign%20Language
Steve / January 24, 2012 at 04:55 pm
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Avenue Theatre was on s. e. corner of Eglinton and Braemar.
TTC sign was taken in front of St. Clair station looking towards intersection with Yonge.
Anna F. / January 24, 2012 at 05:16 pm
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Derek - always enjoy your posts on old Toronto. This one is really awesome. Thank you!
Bisc / January 24, 2012 at 05:29 pm
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Teck Theatre (photo #8) = Jilly's!
secyw / January 24, 2012 at 05:35 pm
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Very nice photos :)
ron / January 24, 2012 at 05:42 pm
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I agree. A coffee table book would be fantastic!
Adam / January 24, 2012 at 05:47 pm
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Derek, you should really get a book together. Your posts are so cool!
Martin / January 24, 2012 at 05:48 pm
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The Odeon shot would be at least 1972, not the 60's, based on the movie and Gremlin.
Great series regardless, thanks!
Thomas / January 24, 2012 at 05:54 pm
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I see parking rates are about the same as they were in 1967, that $1 max adjusted for inflation is about $6.53 today.
denny / January 24, 2012 at 05:54 pm
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Sam the chinese food man? Amazing.
Derek replying to a comment from Thomas / January 24, 2012 at 06:52 pm
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@Martin Thanks! I flubbed that caption. It's definitely 1972.

@Thomas Maybe I'm getting ripped off, but $6.50 for all day parking seems very low.
Adam Sobolak / January 24, 2012 at 07:44 pm
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It's worth noting the change in subway signage: from the "profiled" sign in the Yonge + St Clair shot, to the now-more-familiar "lozenge" in the following Yonge + King shot (I'll presume the Bloor-Danforth opening was the symbolic debut of the latter, whereupon it spread systemwide)
Denise / January 24, 2012 at 10:47 pm
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"Sidewalks are for pedestrians"... A timeless message :)
Keith / January 24, 2012 at 11:53 pm
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I love this city with all it's idiosyncrasies... this array of signs rock Derek. Thanks.
cosmosuave / January 25, 2012 at 08:46 am
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Hey there are 2 pics of Yonge St where there are signs of a red cross on a light standard any idea what these were for?

Great series... Funny to see pedestrians had issues back then...
the lemur replying to a comment from cosmosuave / January 25, 2012 at 09:08 am
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How can you tell it's red?

In both cases the same pole carries a sign indicating no parking from there to the corner, so it may just be a symbol to indicate the start of the no-parking zone.
the lemur / January 25, 2012 at 09:09 am
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I think the restaurant in #21 is actually called Rice Bowl; the 'Good Food' on either side is just part of its advertising.
416adam / January 25, 2012 at 09:11 am
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The decline of the quality of signage is clearly evident as you scroll down. I love the big old signs, especially with neon. We need to revive that trend. PS love the 'sidewalks are for pedestrians' sign. Some things never change!
norm / January 25, 2012 at 01:54 pm
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"Yonge south of Gould, 1950" is, I believe, Yonge & Dundas, looking north to the Biltmore Theatre; and the Olympia Bowl was on Edward St. just W. of Yonge. Keep up the good work Derek. Thanks.
Torontonian replying to a comment from norm / January 25, 2012 at 02:17 pm
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The Olympia Bowl on Edward St. became the World's
Biggest Bookstore.
I don't remember it on Yonge St. because bowling
never interested me but the WBB on Edward Street
looks to date from the '60s.

Dundas and Edward between Yonge and Bay were
pretty desolate streets with parking lots and
the Ford Hotel and some small shops here and there.
Patrick Cummins / January 26, 2012 at 09:13 am
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Regarding the Odeon at Yonge and Carlton. Built in 1948, Jay I. English, Architect, this was the flagship theatre for Odeon. One year later, Famous Players built their flagship theatre on Bloor St W, the University Theatre, Eric W. Hounsom, Architect. Although both were superb examples of theatre architecture of the period ... neither survives in any substantial way today.
jamie / June 19, 2012 at 11:32 pm
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does anybody know how i can get photos of restuarants from the 1980s and up, COSMAN NEON SICE 1950 , MY FATHER LARRY COSMAN HAS BEEN BENDING NEON SINCE THEN KNOW AS THE MASTER OF NEON LIGHTIN, YES NEON IS STILL GOING STRONG!!! MY FATHER AND I ARE OLD SCHOOL TRADESMAN, THERES VERY FEW OF USE LEFT, ANYWAYS SOME OF OUR JOBS WERE " LIME RICKEYS ALL 3" JJ MUGGS, MOVIOLA CAFE, PLATTERS, MR GRUMPS , NORTH SEA FISHERIES,TO NAME A FEW THESE LOCATIONS WOULD SPEND 50 TO SIXTY THOUSAND DOLLARS ON NEON , AND THEY MADE THERE MONEY BACK WITHIN 6 TO 9 MONTHS. UNFORTUNATLEY WE NEVER DID PHOTOGRAPHEY AT THAT TIME OR MINIMAL, THE OLD POLORIOD?? IF ANYONE NOWS WHERE OR HOW?? I COULD GET PHOTOS OF THESE LOCATIONS IT WOULD BE GREATLEY APPRECIATED!!! I WORK WITH MY FATHER EVERYDAY ,HES NOW 79 & LOVES WHAT HE DOES AS WELL AS ME. PLEASE & THANKYOU email= jamie@cosmanneon.com// website= cosmanneon.com

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