Ever wondered what it costs to advertise on the TTC?
I can't even count the number of times I've casually wondered how much it costs to advertise on the TTC. The occasion for such curiosity is almost always a bored ride on the subway or bus in which I stare blankly at the various posters and try to calculate what kind of money they must bring in. Perhaps this is why, to this point, I had never followed up on the matter. Thinking about it was a time waster and little more.
When I had the opportunity to write a piece on a photography show that used the interior ad space of a streetcar during this year's CONTACT festival, however, my interest was once again piqued. Jordon Bower, the artist behind the exhibit, paid roughly $1000 for an ad-domination of one vehicle over the month-long festival. That was cheaper than I would have expected. But having little reason to advertise on the TTC, I logged this info in the interesting-but-not-important category.
It was only when I started reading about the MTA's efforts to increase ad revenue that I thought I'd inquire as to the TTC's rates. This isn't, of course, terribly difficult information to get one's hands on. But I suspect that it'll still be of interest to those who've entertained a similar curiosity to my own. The rates are pretty self-explanatory, so I won't bother with descriptions and captions, but it's important to remember that the total cost to the client is made up of both the rental of the space and the production costs of the ads themselves.
So what do you think? Are the prices too high, too low, or just right?
Lead photo by sjgardiner in the blogTO Flickr pool.
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