Rocco Rossi Ad

Rocco Rossi releases wise guy-inspired ad campaign

Have you been looking for something fresh to deck out your bedroom walls? Is that Joe Pesci poster a little worn out? The perfect solution? Your very own "Rocco Rossi: Wiseguy" poster. Tough as it may be to believe, Rossi's ads position him as the quintessential gangster: part family man and part urban badass.

Not into it? How about "Rocco Rossi: Goodfella"? Or "Rocco Rossi: Bocce Balls"? Lucky for you, you can have all three. The Toronto mayoral candidate has updated his website with high res posters available for download.

Also for your enjoyment are radio ads narrated by a Godfather-sounding Rocco-enthusiast jarringly interrupted by a voice telling you to vote for the atypical candidate. You can also downtown the Rocco Rossi ringtone (which, admittedly, is quite catchy) or check out YouTube videos of the young candidate with hair and coke bottle glasses.

Clearly, Rossi's multimedia attempts slaughter those of his competitors. But is the effort enough to win votes? And does the humour work?

Check out a few of the YouTub clips below:


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in City

Toronto transit line just had a literal breakthrough with biggest milestone yet

People think this dangerous pedestrian mess shows how construction plagues Toronto

'Thrashing' jumping worms are invading Toronto and you should kill them if spotted

Toronto's most confusing mayoral candidate is now taking a swing in the 905

Yet another TTC subway disruption will inconvenience Toronto this weekend

How and where to get passport photos taken in Toronto

Toronto's most scenic skating rink is gone forever but here's what's replacing it

TTC staff 'hire' lost dog found in Toronto lot for the day and one even took it home