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Globe and Mail redesign to launch October 1

Posted by Robyn Urback / September 27, 2010

Globe and MailOn October 1, the Globe and Mail will reveal a "dramatically redesigned" paper that's predicted to feature the most significant changes in the publication's history.

The overhauled print edition will feature colour on every page, enhanced photo and graphic production, special stock paper and custom print options for advertisers. The October 1 unveiling will also kick off an eight-week, after school special-sounding series titled "Canada: Our Time to Lead."

The weekend edition will be revamped to include an improved GlobeStyle and more in-depth editorial content and analysis. As well, the Globe and Mail's website, globeandmail.com, will introduce improved functionality and navigation and enhanced visual presentation.

It all sounds great on, ahem, paper. But, the launch will likely be most exciting for those wondering whether or not it will reveal a print-model that ensures the Globe's long term prosperity -- or, as less optimistic critics of print might have it, itslong term survival.

The paper's so-called "new era" is very much a product of the 18-year, $1.7 billion contract the publication signed with Transcontinental Inc. who has invested in cutting edge KBA Commander CT presses. But will it really matter how magical the ink-to-paper process ends up being? Will it the changes be primarily about style rather than substance? And perhaps most importantly, is the Globe simply betting on a dead horse?

Globe Editor-in-chief, John Stackhouse caused a stir when he claimed that "we're trying not to be the paper of record, but the record of insight" at a journalism conference earlier this year. Although he later qualified that statement, he also noted at the time that the new paper will be "aimed at the digital reader." What exactly this means - in terms of editorial content - won't become clear until the October 1 launch, but it goes without saying that Globe is betting big on the future of print at a time when other publications are wary of making such a commitment.

Reading the Friday paper should be interesting, if nothing else.

Update (5:45 p.m.):

There's a copy of the redesign floating around the net. Below is a copy.

20100927-globemail.jpgLead photo by charmgirl13 on Flickr.

Discussion

29 Comments

Bob / September 27, 2010 at 02:41 pm
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This would be huge news if it was 2002. Nowadays, I only see the same people reading non-free newspapers...men in suits.
Matt replying to a comment from Bob / September 27, 2010 at 02:48 pm
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Given that flagship newspapers still set the news agenda, and that the Globe has a (growing) weekly readership of about a million people, maybe such smug punditry is premature.
Alex replying to a comment from Matt / September 27, 2010 at 03:03 pm
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The globe's readership is growing? If it is, which I doubt very much given the drastic decline in the newspaper business, then it's simply gobbling up readers of an ever shrinking pie.

The reality, whether you like it or not, is that I don't know a single person under 35 who subscribes to a daily newspaper.

Bob replying to a comment from Matt / September 27, 2010 at 03:08 pm
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Canadian weekly newspaper circulation was down 4.1% in 2009 compared to 2008 levels and down 8.5% in 2008 compared to 2007 levels.
2009 2008 2007
Globe and Mail ▼ 1,891,629 ▼ 1,996,582 2,024,320

http://en.wikipedia.org/wiki/List_of_Canadian_newspapers_by_circulation
Jacob / September 27, 2010 at 03:31 pm
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This isn't going to be pretty. My dad nearly canceled his subscription when they added colour to the <i>front</i> page.
ya / September 27, 2010 at 03:41 pm
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Give Brian Gable the front page. Anything else is a failure.
Matt replying to a comment from Bob / September 27, 2010 at 03:53 pm
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A. Those numbers occur right in the middle of the recession.

B. I'm talking readership, not circ. Readership includes web readers (which, it's true, do not provide income the way print readers do.)

C. Those numbers you cited above include a lot of free copies that used to be mailed out or handed out, and papers have dramatically cut back on those during the recession.

Look, I'm not in love with the Globe. But this whole "newspapers are dead thing" is dumb. Young people don't subscribe to newspapers, it's true. I don't. But I read them online, and I'm familiar with their contents and writers and styles. And I buy print editions when they catch my eye. Good newspapers are turning into something different, and they're not going to bother trying to be sources of breaking news. They'll be analytical and smart instead.

The Globe looks like they're going down this route. I have no idea if they'll be successful. I think they're become more boring lately, actually. But newspapers are changing, not dying, at least not until something can replace them. (If you saw Twitter can do that I'll lose it.)

gtafunmuscle / September 27, 2010 at 04:12 pm
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hopefully, they will carry less anti-China and anti-gay editorial
Michael / September 27, 2010 at 04:18 pm
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Tablet PCs (ie. iPad) are set to change the way we consume print media. Why bother buying a paper newspaper/magazine when you can download it instead? I predict that in a few short years practically everyone will have a tablet on their person and we'll see the end of the 'dead tree edition'.

Kudos to the G&M on getting ready early. I personally don't buy newspapers because I don't want the paper, but I would pay a few dollars per month for a digital edition.
Rob replying to a comment from Alex / September 27, 2010 at 04:21 pm
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Alex - I'm under 30 and subscribe to the newspaper, so do most of my under 30 friends.

I guess it just depends what sort of people you know.
Bob replying to a comment from Matt / September 27, 2010 at 05:35 pm
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Unfortunately, those people who stop subscribing/reading newspapers during the recession are likely not to subscribe/read newspaper again because they found a different source to get their news.

Of course if you include web readers in your definition of 'readership' the numbers will be growing. But we're talking about physical newspapers. When you read an article at globeandmail.com, you're not reading a newspaper. As dumb as you think it is. Newspapers are dying.

You know what else is dying. Books. Just like the newspaper, books are dying because of a digital alternative. Ebooks outsell hardbacks according to amazon.com. I'm sure web readers out number newspaper readers as well. It's time we move forward and evolve. NO MORE PAPER CUTS!!!
bob replying to a comment from Bob / September 27, 2010 at 06:17 pm
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Amazon;s info can;t really represent the whole world - hardcovers are more expensive to ship, and Amazon is one of the few ebook vendors at the moment (I'm guessing they are also the most popular).
subscriber replying to a comment from Alex / September 27, 2010 at 06:44 pm
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I know lots of under 35s who subscribe. I quit mine out of eco-guilt, but I still usually buy the weekend paper. You can't lounge on the couch with a laptop and coffee the same way. Besides, what I like about print is that I'm forced to absorb news that I might have been to lazy to click on if I just saw the digital headline.
Bob replying to a comment from bob / September 27, 2010 at 06:48 pm
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I guess I should have worded it differently. What I meant was, among Amazon.com book sales, ebooks outsell hardbacks. Obviously take into account every single book store in the world. Hardbacks still outsell ebooks; paperbacks still outsell both combined. But the future is looking grim for books. Plus Apple has iBooks now, and everybody does what Steve Jobs says to do, right?

http://online.wsj.com/article/SB10001424052748703720504575377472723652734.html
infernalmachine replying to a comment from Alex / September 27, 2010 at 07:23 pm
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i'm 26 and i subscribe to the globe and mail. i also read the guardian (UK), economist, and new york times online (i'd subscribe but i'm not made of money, and let's face it i could spend all day sunday just reading that behemoth of a NYT)

i think if the G&M charged 75c or even 50c for an e-paper, and as a result brought up the level of articles, they would do very well.

then again i'm on their editorial advice board for the new paper's format so maybe i'm biased.
Matt replying to a comment from Bob / September 27, 2010 at 07:27 pm
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I think we're experiencing cognitive dissonance here. An e-book is still a book if the content is the same. The Globe and Mail is the Globe and Mail, in print, online, on an e-reader, whatever. So if you're talking about the death of print as a medium, I agree (though I think it'll take a long time to come and there'll probably be some niche market for it forever.)

I think that the news organizations that newspapers represent will adapt and survive though. So the Globe may not exist in print in 20 years. There might well still be something called the Globe though, with journalists in its employ.
Brad / September 27, 2010 at 07:31 pm
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Who was in charge of the redesign? Design credit please...
andrewS / September 27, 2010 at 08:13 pm
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I'm 28 and subscribe to the G&M too (I find it less ideological than the Star)

It comes down to different reading styles. With a physical paper in front of you you read a much broader selection of articles because they're there. Online you open a couple tabs of stories that look like they may interest you; the four or five stories that sit on the front of the website and not much else.

Also, the sheer act of perusing the morning paper over coffee and breakfast is quite a pleasant tradition, I find. Also, spilling coffee on a physical newspaper is way less troublesome than spilling it on your keyboard.


Stra / September 27, 2010 at 09:31 pm
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Go Globe! Nothing like newspaper design - usually cutting edge if you look elsewhere (although the National Post has won many awards). Hopefully they get it right. Can't wait.
jasonachiu replying to a comment from Brad / September 28, 2010 at 02:02 am
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The redesign was headed by Adrian Norris, Managing Editor Presentation, and Design Editors Devin Slater and Jason Chiu
Loïc replying to a comment from Alex / September 28, 2010 at 08:28 am
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I subcribe to the Globe Alex, and I'm 33...but you don't know me I guess.
gtafunmuscle / September 28, 2010 at 11:10 am
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you should probably check its pmb numbers before making a claim that people under 30 are not reading it...there are some odd balls
Gabe replying to a comment from Brad / September 28, 2010 at 11:38 am
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I love getting into a bubble bath tub or the Sauna with my e-reader and reading a steamy novel...
Taras replying to a comment from Matt / September 28, 2010 at 05:12 pm
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Re: your comment "But newspapers are changing, not dying, at least not until something can replace them. (If you say Twitter can do that I'll lose it.)"

Check out The Guardian newspaper, a publication that ceased to print its newspaper and now only published via Twitter.

http://www.guardian.co.uk/media/2009/apr/01/guardian-twitter-media-technology
Sasha replying to a comment from Taras / September 29, 2010 at 08:41 am
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That's not real its was an April Fools joke... THE GUARDIAN NEWSPAPER IS STILL IN PRINT

http://www.guardian.co.uk/subscription-services
Taras replying to a comment from Sasha / September 29, 2010 at 12:54 pm
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I was wondering who would be the first to pick up on that joke, haha.
Neal / September 30, 2010 at 06:37 pm
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I used to subscribe to the Globe. But the subscription price went up and it was no longer affordable. A re-design is great. A re-think in pricing would be better.

Jack Bentley / December 4, 2010 at 04:09 pm
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What have you done? The first thing I pick up is the sports section - trouble is, it has become nothing Today, no NHL game summaries or late games - and as for the rest of this "new" design - you have gone from so-so to see-ya.
A unmitigated failure in my opinion. It is not even a "nice try big guy" Thank God we still have the Tor. Star and Sun to capture my interests. With newspaper readership fading fast, you now have accelerated this fact.
Chad / December 4, 2010 at 05:52 pm
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The Grope & Flail has been on the decline for years now, full of typos and sloppy writing (their "Twitter"-based stories on T.O.'s recent mayoral election has me shaking my head in disbelief). And their "columnists"? Lynn Crosbie, stuck in 1991. Leah McLaren? Eh. Their pro-Liberal bias is nauseating, as our their selective comments sections (because one of their reporters is doing a book on Co. Williams, they disallowed reader comments). Dreck.

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