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The NY Times Shows The Junction Some Love

Posted by Tim / July 8, 2009

The Junction NY TimesWhile Toronto Tourism makes no effort to promote the Junction on its web site, it's good to see an influential publication south of the border expose one of Toronto's most up-and-coming neighbourhoods to potential tourists.

Yesterday, the New York Times published yet another one of their great travel articles on a Toronto neighbourhood that doesn't get much play from the powers that be who promote our city. Titled Skid Row to Hip in Toronto, the article isn't a comprehensive look at the area, missing favourite spots like Crema Coffee, Smash and The Beet to name a few. Here are the ones they did mention:

Pandemonium (rumoured to be moving locations)
Delight Chocolate
Rawlicious
Cool Hand of a Girl
Margret

Which is to say that it's a good start and exactly the sort of story the city should be trying to get out instead of the crap about Ontario Place and Casa Loma. For those not yet familiar with the neighbourhood, don't forget to pick up one of our recently published Junction maps.

Photo taken inside Post + Beam Reclamation

Discussion

6 Comments

Colin / July 8, 2009 at 10:38 am
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Glad to see my 'hood getting some love from the NY Times. It's a fun place to live. Hey, how'd you know Pandamonium is moving locations? It's true, they're looking for a bigger space, but it'll still be in the Junction. Good news all 'round!
Anon / July 8, 2009 at 11:05 am
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It's pretty funny seeing my neighborhood in the NYT. A bit of an odd article though. The very first sentence:

"NAMED for a jumble of railroad tracks, the Junction section of Toronto was once a booming manufacturing hub, with lively pubs, hotels and shops."

has a pretty big problem with it. Namely that the Junction was dry from 1904 until pretty recently. You don't typically find lively pubs in a dry area.

I'm also pretty curious about the statement that "Instead of porn shops, Dundas Street West is now lined with wholesome and organic food purveyors". Now, I can't say for sure that the Junction was never home to porn shops (plural) but I'd be pretty surprised (anyone who knows better should feel free to surprise me). Only a pretty small percentage of people are going to be going into a porn shop so either the Junction would have had to be something of a destination for porn, or it would have had to have a level of foot traffic that I just don't think it's had for a long time. The logic here seems to be "economic depression -> skid row -> bad things like porn shops". You'd think the NYT would know better though. After all, in New York until fairly recently, if you wanted porn, you wouldn't head to the Bronx. You'd head to Times Square.
Maria / July 8, 2009 at 12:09 pm
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I just looked at the Toronto Tourism website. It really depends on the kind of tourism you want to do. Some do not want to go to neighbourhoods and stuff, they want to go to attractions where they can take the kids, or where they can see the landmarks. They are probably the most and that's why the website emphasizes those attractions, etc.
Amanda / July 8, 2009 at 12:33 pm
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Tourism strategies usually try to cater to young families or older couples, as these are the groups most likely to visit the most attractions and spend a pretty penny doing it. They usually don't focus their efforts on hip, off-the-beaten-path areas, as these draw in much more frugal travellers (and, I would wager, change in popularity so frequently that focusing on a specific neighbourhood would date itself quickly). Also, I believe attractions pay to be featured more frequently in tourism publications, which small local business are less likely to take advantage of.

It would be nice if regional tourism industries would focus on these niche tourist markets, but it's ultimately not profitable for them. Perhaps BlogTO should start up a guide to touring Toronto like a local?
Jason replying to a comment from Anon / July 8, 2009 at 03:10 pm
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Anon, if you have lived there as long as I did, then you would be familiar with the multitude of porn shops that popped up over the years. Porno and Pawn shops.
Anon / July 8, 2009 at 05:27 pm
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Like I said, I'm willing to be surprised. I just don't understand why people would open porn shops in such an out of the way area. It makes much more sense to put them where there are lots of people. Like, say, Yonge Street.

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