Tuesday, February 14, 2012Cloudy -1°C
City

A Newer and More Appealing Metropass

Posted by Dennis Marciniak / June 3, 2009

new ttc metropassSubway abusers will have a harder time trying to replicate and obtain Metropasses. This morning, TTC Chair, Adam Giambrone unveiled the new holographic Metropass at TTC headquarters. The first edition will hit the system this month. No, this isn't a special Star Trek Edition - this is the TTC's newest initiative to reduce fare fraud.

The Metropass itself will come with a sticker on the face which must be removed by the commuter before use. The sticker will stop users from pass renting, a practice where users purchase the pass only to return it later for a refund. Fraud accounts for $2 million in lost annual revenue a number which could be a fraction of that with the new measures.

Although the magnetic strip exists on current passes, counterfeiters are able to bypass this by quickly showing their pass to collectors. With passengers entering vehicles in herds during rush hour, collectors only have so much time to check the pass. Many of the fake passes don't have an active magnetic strip although one is usually present on the backside.

TTC new security stickerTTC rendering with sticker removed.Simplistic measures such as these will not only make the system secure, but will also make the pass much more aesthetically appealing. Giambrone mentioned today that the plastic would also get some much needed "Toronto flair". Metropasses have been evolving visually over the past few years, but with very little headway. With the Toronto Transit Commission appealing to the city's art institutions in the fall, we should see the face lift by April 2010.

At an investment cost of $250 000, the system plans to save millions which in turn will help the system expand. The next step for Toronto is a unified system such as Tokyo's Suica card, or London's Oyster system. Not only are these systems more secure, they will make the TTC increase efficiency. Luckily today's announcement brings the SmartCard dream closer.

Discussion

39 Comments

John / June 3, 2009 at 04:42 pm
user-pic
I don't really see how this brings us one step closer to a proper reloadable smart card a la oyster, octopus, suica, or any other of the dozens in use around the world. The TTC has consistently shown zero interest in investing in the necessary infrastructure, even going so far as to sabotage the GTA's own Presto card (http://en.wikipedia.org/wiki/Presto_card) by agreeing to adopt it in only a few stations, thus ensuring that if you commute in from, say, Oakville through Union, you'll still need to remember to bring tokens for the ride back down to Union from whichever stop your office is it.

Clowns at the TTC, top to bottom, and a few holographs on my Metropass isn't going to change that.
je / June 3, 2009 at 04:42 pm
user-pic
There's no reason why these cards should be as ugly in design as they are. I guess it fits with the rest of the mediocre TTC branding and advertising...
labrevFrab / June 3, 2009 at 04:52 pm
user-pic
UGLY, FIRE KEATON OR WHO EVER STILL WORKS AT THAT DESIGN DEPT.
reckonr / June 3, 2009 at 04:55 pm
user-pic
And I've heard we're only five short years away from a simple, refillable and immediately transferable pass like the NYC Metrocard.

I told someone from Europe that the TTC pays someone $40,000/year to look out the window and press a button to close the subway doors, and they laughed at me.

Luke / June 3, 2009 at 05:02 pm
user-pic
Dennis, I think by "simplistic", you mean "simple"... Simplistic has a fairly negative connotation, and I don't think you mean to lessen what the TTC is trying to do.
Chester Pape / June 3, 2009 at 05:50 pm
user-pic
It's sad that every time we have this discussion we get a bunch of cheerleading for something we don't really need, to whit a reloadable smart card system (or worse NYC metrocard which is not smart and not cross system).

The TTC saves millions annually by keeping a simplified fare structure, one fare for any one way trip no matter how long or how many transfers, Oyster and it's ilk only make sense in a system with a zoned fare paradigm. Just because it seems kinda cool doesn't mean it makes economic sense, so here's what will happen if we ever get something like that. Oh it will probably happen some day because Metrolinx, which let's not forget is EVIL, will force it. So the TTC will spend 250-350 Million they don't have to put a fare reader on every vehicle in the system, there will be huge economic pressure to eliminate cash fares and tokens so that physical fare boxes no longer need to be handled so the system gets less convenient for casual users. Then once they have all that infrastructure someone will notice that there's no technical obstacle to zoning fares so we'll get that. It will still cost 3 bucks to ride a streetcar or the subway within a fare zone but cross city commutes and crossing systems will suddenly start to get more a lot more expensive, what's a single ride from the outer burbs to the City in London, look it up, you'll be shocked, even with an Oyster Card it's 6 pounds for a rush hour trip, half that at off peak. That's 10 bucks for a single tube ride.
therealg replying to a comment from je / June 3, 2009 at 06:41 pm
user-pic
the new metro pass looks good but i dont understand how it is different. where is the sticker which will be removed? is there only one sticker? or what..i dont get it..maybe when i see the metro pass in hand then i will know.also new pass can be bought in cash only and not by visa from the place i buy, I wonder why only cash.. it is not fair. also the pas is way to expensive, it is not like we tourist, that we will have to use this pass many times and it will be our advantage. I use for college and work so i dont have time to use for fun travel or anything else. it should cost about 50 or 60 dollars canadian. have pity on the working and schooling class. we have to travel with a bus fullof people with no air to breathe. only we could all afford cars.
Emma / June 3, 2009 at 06:59 pm
user-pic
Having lived in lived in London and Toronto I've experienced both systems. While the Oyster card is fantastic as you can use it as a monthly, weekly, daily, or even pay as you go option, it can also be expensive. The zone system makes it costly to travel from the outer city where the majority of people live into the centre.
Miroslav Glavic replying to a comment from Emma / June 3, 2009 at 07:28 pm
user-pic
Emma: Why can't people understand that universal fares are bad for the system.

Let's say you and me spent the day at the zoo looking at the animals...
Then we go home, I go to the Scarborough Town Centre station then you go to Kipling...YOU will use far more resources.

Most transit systems in Europe and GO Transit are fare by distances.

Yes You should pay more to go to the zoo than me.

Yes, someone from NewMarket should pay more to go downtown than someone from Scarborough.
Nic replying to a comment from je / June 3, 2009 at 07:45 pm
user-pic
Who cares what they look like?
jack / June 3, 2009 at 08:08 pm
user-pic
the smart card system like octupus in hk or singapore will NEVER happen in this city..coz people here like to debate the same thing over and over again.. by the time it is approved, there will be something more advanced in the market and the debate will start all over again...our public transit system is retarded, just accept it...it now costs alomst 6 bucks to do a round trip on the subway, it is ridiculous...it's pathetic that 20 years ago, subway was first introduced in hk, now they are like one of the best in the world..totally reliable and actually take you to places.. unlike ours.. taking you to nowhere...
jack / June 3, 2009 at 08:10 pm
user-pic
btw, maybe instead of charging 5 cents a plastic bag, they should look at making these ugly metropasses reuseable first..i have a whole stack of old ones at home
Roger / June 3, 2009 at 08:12 pm
user-pic
On a slightly related topic, I'd like to know what is the TTC doing about small, independent retailers charging an extra $2 for five TTC tokens?

I couldn't believe I was asked to pay $13.25 for five tokens at Chen's Variety on Dundas St. E. last Friday. The TTC charges $11.25 for five tokens.

I walked out without buying a single token. I'd rather give the TTC $3 cash each fare than support greedy retailers like this. According to the TTC, there are 1,200 TTC Authorized Ticket Agents in Toronto. Are the ones in small corner-store shops like this allowed to overcharge on TTC tokens?
Yonge and Bloor / June 3, 2009 at 09:01 pm
user-pic
Man, that card is ugly.
Sean / June 3, 2009 at 09:28 pm
user-pic
Where's mayor Miller on this? Bet he would rather tear up the TTC tracks for bike lanes.
Heather Li / June 3, 2009 at 09:37 pm
user-pic
You're allowed REFUNDS on Metropasses? I didn't even know that.
Darcy K. / June 4, 2009 at 12:08 am
user-pic
Wow, the TTC at this rate is only 5-10 years behind cities with modern payment systems/methods like NYC and London.

We are no closer to being able to use CONVENIENT, fraud-proof magnetic stored value cards that Second Cup and Starbucks have enabled for years.

Does Giabroni have the intellectual resources to look at a more fair payment model that charges you by the distance traveled? I don't think so. Coming to the TTC in the year 2025.
Ryan / June 4, 2009 at 12:58 am
user-pic
People can pay for their fares with their cell phones in Japan. At the exit you can swipe your cell and presto, the gates open and you're good to go. *sigh* it's almost like the TTC is in the Stone Age.
Derek / June 4, 2009 at 03:50 am
user-pic
One reason that the Tokyo system works so well is that employers pay their employee's monthly transit fare. The Suica (or newer Pasmo) card is programmed to recognize the route from home to office...anything outside that is charged full (distance zoned) fare. Trips within the home-office route include unlimited in-out privileges.

This will never happen in Toronto for (at least) two reasons. 1) businesses would lobby strongly against it and 2) anyone negatively affected by zoned fairs would be down at city hall crying about their 'rights'.

Miroslav's comment is correct: Universal fares are the enemy of good transit. Until that changes, the TTC will remain in the dark ages.
Brad Ross replying to a comment from Roger / June 4, 2009 at 06:59 am
user-pic
That is not permitted. Ticket agents cannot charge more for TTC fares than you would pay, say, at a subway station. Please contact us at 416-393-3030 if you have info you'd like to share re: locations. We'll ensure this practice stops.

Brad Ross
Toronto Transit Commission
Brad Ross replying to a comment from Heather Li / June 4, 2009 at 07:01 am
user-pic
Only authorized ticket agents can return unsold fare media for a refund. The activation sticker will ensure returned passes were in fact not used.

Brad Ross
Toronto Transit Commission
jack / June 4, 2009 at 08:12 am
user-pic
our government people need to get out more on their own expense..
J-rock / June 4, 2009 at 09:28 am
user-pic
Everyone always compares the TTC to places like New York, London or Tokyo, which isn't really fair since these places simply operate on a different scale. The real comparison should be with cities like Chicago,which are much more similar in size. I lived in Nagoya, Japan for several years, and it's population is just slightly smaller than Toronto's at around 2.2 million. Sadly, even when compared to these places, the TTC comes up short in nearly every respect. It took the city 10 years of discussions before they allowed the sale of anything other than hotdogs on the street, and they've been talking about what to do with the Gardiner for most of my lifetime. The type of bold changes required to get the TTC to where it needs to be will take decades. And what is basis for the opposition to zoned fares? It's completely illogical that a 3 stop ride on the subway should cost the same as a trip across town.
Chester Pape / June 4, 2009 at 11:36 am
user-pic
Reality is the incremental cost difference between a three stop ride and a trip across town is a minuscule portion of the fare, most of the fare in both cases goes to pay for fixed costs that exist whether there is an extra rider on a route or not. The cheerleading for zoned fares comes from some oddball proto-libertarian-leftism (also see the Green Party before Elizabeth May) that has a public system but an insistence on passing all of the costs to the actual users. Reality is zoned fares would punish exactly the people we don't want to punish, the working poor who depend on the system for commuting and people who substitute long transit rides for car commuting, something we want to encourage not discourage. Zoned fares cost money to implement, they cost money to collect and they discourage responsible green use of the system.
Mojo / June 4, 2009 at 11:36 am
user-pic
1. "Fraud accounts for $2 million in lost annual revenue": The TTC is saying fraud MAY account for $2M...they never said it DOES account for $2M.

2. "make the pass much more aesthetically appealing": I'll take dog poop smeared on a paper bag - I don't care if my metropass is aesthetically appealing. Use my money towards improving the system thank you very much.

3. Side note - I witnessed my King streetcar driver close the door (HARD) on two entering passengers this morning in the span of 6 blocks...never to apologize to these injured passengers. They were not pushing or rushing to get on to the streetcar...he just HIT them because he was not paying attention. I honestly think he was asleep. I can't believe I'm paying for this. And they're focusing on making the passes prettier? Is that supposed to justify the $109 price tag?

Jenn replying to a comment from Chester Pape / June 4, 2009 at 01:56 pm
user-pic
Miroslav: Newmarket isn't even part of Toronto.

Chester: I agree. These people who liver further out already have to deal with a longer commute and in a zone system they'll have to pay more for it when they aren't even leaving the city.
NC replying to a comment from Mojo / June 4, 2009 at 02:20 pm
user-pic
The look of the metropass is a reflection of our city. If a tourist comes to visit a family member and is handed an ugly metropass, there won't be much reaction to the person. Maybe they'll make a comment on its appearance but it will be fairly insignificant.

Now think of the reverse situation. If they are handed a professional clean looking metropass that has images of our citys culture, events, architecture, etc. it will show that we are a city that cares about how we reflect ourselves to the international stage sending a more positive message.

Of course this is on a minute level, but over time these things add up to create an image of our city. If you went to a city that had poor quality transit passes, ugly currency, badly design city maps, and brochures, youll leave with a poor quality impression.

It doesn't cost much, and shouldnt even be argued ourselves, why should we strive to remodernize ourselves? Security costs a lot, new graphics don't.


Adam / June 4, 2009 at 02:42 pm
user-pic
So are we to believe that those who really want to counterfeit Metropasses won't be able to figure out how to slap a hologram and a fake sticker on these things? Are streetcar drivers going to ask me to wave the hologram back and forth for his discerning eye to determine if it's a fake or not? Give me a break.

The design is atrocious, and while I agree it's not a major issue in the grand scheme of things, it's another example of how everything done by the TTC always seems to be half-assed, without an ounce of professionalism or taste.

Brad, you guys can pay any number of the hundreds of designers in this city a fraction of what you're paying whoever created this monstrosity and have it come out leagues above what is shown above. Get with it.
jack replying to a comment from J-rock / June 4, 2009 at 04:47 pm
user-pic
forget about nyc, london, tokyo.. toronto is not even comparable to Singapore..
Born&RaisedInTO / June 5, 2009 at 02:36 pm
user-pic
Is that braille I see on the new Metropass? If it is then good call! And the little arrow showing you how to swipe the pass is also a good idea. Esthetically, I don't really care.
I guess everyone here is either too young or too new to remember zoned fares on TTC buses. Every City, Town and Toronto's only Borough charged different fares. You paid the extra $$$ when exiting the bus. BTW - TTC drivers also carried change for exact fare!
Chester Pape / June 5, 2009 at 03:28 pm
user-pic
Unfortunately no, that is not braille, it's holes punched through the samples that spellout VOID. Braille or other raised markigns would be a good thing.
Ross / June 17, 2009 at 08:45 pm
user-pic
I'm a metropass subscriber, and I also use the 142 downtown express, so I pay extra for the TTC to add the "downtown" sticker to the top left corner of the pass before mailing it out each month.

This month I received the pass in the mail, however the downtown express sticker is ON TOP of the yellow security sticker that has to be removed. If I pull the yellow security sticker off, it will take the downtown sticker with it! When I try to use that pass on the 142 (sans downtown sticker), the driver will expect me to pay an extra fare.

I'm going to call the TTC tomorrow to ask what I should do.
WIIFM / June 18, 2009 at 04:13 pm
user-pic
Where is the user benefit in this?

The ads all over the TTC system are complete pats on their own back. More secure for you... but, what is in it for me?

Will I be able to get the GTA pass at more locations now? NO
Will I be able to ask more drivers for assistance now? NO
Will I save any money? NO
Will I experience less delays from technical issues? NO
Will this effect me in any way, ever? NO

What's your next big development that does nothing for your users TTC?
Mark Dowling / June 18, 2009 at 05:00 pm
user-pic
Ross - if you have a twitter account try @bradttc on your question
London, NewYork, Sydney, Paris, Amsterdam, Brussels, Barcelona, Berlin, and counting / September 11, 2009 at 10:42 am
user-pic
They systems in London, NewYork, Sydney, Paris, Amsterdam, Brussels, Barcelona, Berlin, are far better than the clunky out-dated system we have in Toronto. Zoned fee structures are viable, as a single trip on the system for people living in outlaying areas requires more resources. Our current payment options (single fare, week pass, month pass and the the gigantic "scratch-n-win" style day pass) are not diverse enough to account for daily usage. How about a 2-hour pass, or a return-trip fare? Get rid of the tokens like they did in NYC, fire the ticket takers (who do virtually nothing 29 days out of the month), and put in vending machines that take credit, debit, cash and coin like NYC and London systems. Extend the subway to the airport for f@ck's sake... this is ridiculous!
Day-Pass = the ugly bastard sister of the metropass family / September 11, 2009 at 10:47 am
user-pic
Yeah - who cares how pretty the MetroCard is. Can we have a moment and feel for the poor people who have to carry that godforsaken Day-Pass? I mean, it really is a scratch-card that doesn't fit in any pocket, is only available in the few subway stations we have, and its fricken embarassing.
user-pic
Honestly, I wish people would stop comparing our system to that of Europe or Asia. You CAN'T. Because 1) the population and size of those cities is vastly different from T.O. 2) Toronto gets a FRACTION of the money that those systems receive. People regularly forget that the TTC is largely funded by public money - compared to ALL the other major transit systems, we receive the LEAST amount of government funding. It's a fact. Stop whining about the design of the cards and start complaining to the government for underfunding our transit.

And on a side note: I've taken the Berlin, London, Paris systems - they're all shit. Antiquated, horrible stuffy cars, and frequent malfunctions and delays. Made my vacation more stressful than it should have been.

Whenever our friends from London visit, they marvel at how "clean" our cars are, and how "easy" the transit system is to use. People are never satisfied with what they have in their own cities, I suppose.

NF / September 22, 2009 at 01:48 pm
user-pic
Honestly ... Toronto is bigger than Sydney, Brussels, Barcelona or even Berlin.
marius Mutazihara / September 25, 2009 at 10:55 am
user-pic
Adam Giambrone,J'apprecie toutes les dispositions securitaires prises en confectionnant les nouveaux metropass afin d'arreter la fraude et je vous en felicite.Je profite aussi pour vous signifier que nous qui travaillons a Iqor Canada ltd venons d'apprendre que votre direction tient a retirer le Bus 167A sur la route consumers Rd.Cette mesure va serieusement nous affecter etant donne que sommes une dizaine d'abonnes de TTC qui prenons ce Bus apres le travaille a Minuit(12:00).De lundi a Vendredi et nous entrons petit a petit en saison d'hiver !!!C'est pourquoi, je viens au noms de mes collegues vous transmettre notre doleance afin d'arreter cette mesure de supression du Bus 167 A qui nous rend d'enorme service en rejoignant rapidement la station DonMills.Tous nos remerciements anticipes.

Add a Comment

Other Cities: VancouverMontreal