MyCityToronto a Joke?

Is it April Fool's Day? If not, how else to explain what I just clicked over to at MyCityToronto.com? Either these people know something about web site design that the rest of the world doesn't or....

To be honest, I'm not sure where to begin with this. Whoever is behind it they definitely have some money to play with as I recently noticed a billboard ad next to the Gardiner and Jerrold mentioned he thought he heard some advertising on 680 News.

I could probably write a screenplay on the creation of this thing, but for now I'll just highlight some of the more interesting aspects.

1. Gotta love the slogan - Toronto's Favourite Default Home Page. That has a Webby Award for copywriting (if there was one) written all over it.

2. The logo - What did they do? Hire the team behind Toronto Unlimited?

3. The advertising claims - They claim 1 million visitors per month. Well, that's a really nice, convenient round number. Too bad Alexa tells a different story.

4. Video slide show - Do I even need to write anything about this?

Oh. I could go on....The icons, the totally useless pages, the link to CNN as a local news source....