What Was Grappa Thinking?

There are certainly more of these around town. There's one on the patio of the Black Bull (Queen and Soho). I also saw another somewhere (not the Grappa dart), but can't remember where.

there is one on Queen St. E as well. it's an eyesore.

I haven't opened a Yellowpages book in 10 years. Nor have I visited them online. I'm surprised they're still afloat.

I think this is supposed to be a dart not a zeppelin.

Theres one on the top of a van on the corner of church and bloor

"what is a fine Italian dining location like Grappa thinking putting this eyesore of an advertisement on their storefront?"

$$$$$$

Honestly, even if people dislike them, the ads draw attention. We have a blog post right here with people discussing the ads.

Hehe.. this reminds me of the hideous (imho) moose campaign Toronto did... although at least they weren't all the same thing. This type of advertising though, seems too overt... big turn off.

Granted that the Moose in the City was meant to help boost tourism in Toronto, but it was an art show, not blatant shameless advertising, like these ugly darts. I think Moose in the City was a good idea, just very poor execution. But I'm biased, I suppose, since I painted three of the moose...

As far as 'guerilla advertising' I prefer this approach to the completely illegal Vespa campaign from a while back. Aesthetics aside, all of these spots are legal, and while the darts might be an eyesore at least the city and property owner won't be stuck with the bill for removing them later on. While I find any incursion of advertising into public space not specifically designated for that purpose to be pretty objectionable, I hope this campaign succeeds and that the advertising doofuses aren't tempted to paste up illegal crap all over Toronto again.

There is one at Europe Bound near Front and Church.
You must admit though, it does draw attention.

I kinda want one... or maybe I just want to chase people around with them.

Eyesore? I prefer these much more over enormous, unimaginative billboards that try to paste themselves onto the landscape in a much more blatant, boring way. These darts at least have an iota of whimsy.

these are EVERYWHERE. i walked down bloor and spadina and saw around 4 on the way. i personally don't mind them and think the whole campaign is quite clever

Wow. This gets pointed out now? These things have been all over the city for at least a couple of weeks. Way to keep current, BlogTO!

They have been all over the city for weeks, I can't believe this is the first one you've noticed.

These darts might be a nice change from eyesore billboards, even clever, but they are another example of ad creep. Like chalk ads on the sidewalk that don't wash off for months, ads in places we don't expect to see ads grab attention and then become standard offers by media buyers. Over-urinal ads, ads on coasters, station/vehicle takeovers, viral plants, faux "grass roots" campaigns. Remember when we didn't have these things? They didn't go away after the campaigns that initiated the format, and now they're just as hard to escape as billboards.

Soon we can expect giant props everywhere -- sides of homes taken over by Microsoft window-flag installations, plastic yellow O's running the length of Yonge for Google, et cetera.

Who uses the Yellow Pages? And why did they copy the Capital One Bank ads? Did they pay the agency that developed the Cap One campaign to lease it for Toronto? One hopes so. But prolly not.

Jerrold commented on the YP being kinda obsolete, and its true, but its like neighbourhood newspapers that show up at everyone's door half full of ads and stuffed with 6000% their weight in flyers... it doesn't really matter in terms of the bottom line whether anyone ends up reading those papers, up until the point where there's no ad money left.

Why anyone would pick up a paper copy, I'm not sure (any time I have in the past half decade, I've just been annoyed that there's no listing options except business type/alphabetical) but it still sounds foolish to be trying to run a business and _not_ get yourself a Yellow Pages ad. It'll take a long time for the perception of usefulness to catch up with any decline in use, and the website was originally a lot more reliable than Google's auto-compiled info.

good placement for yellowpages... not so good for the victim

Im looking to find a set of HID bulb conversion for a 1998 Acura and was wondering if someone had any tips?

I have found these blogs for information but any personal experienced guidance is appreciated.

<a href="http://hidheadlightkits.wordpress.com";>hid xenon kits</a>