See Toronto Now - Or Not

I love that the URL for the above promotion is NYC2008.

Yeah -- I've been to Montreal already and after seeing the video I totally want to go back for a visit. That's a campaign that really gets how to make the best use of multimedia.

that montreal video misses a lot. but i suppose a tourism video can only capture so much./ as evidenced by the toronto ads above, which bypass a hella lot.

I guess when you need tourist dollars, you have to appeal to the people most likely to give them. And then perhaps this new campaign works. Personally, it doesn't appeal to me as a Torontonian, but that's not the point is it?

Frankly, the Montreal flash video works so well because you hardly have to try to sell Montreal..the city does all the work for you, so they can simply show images of La Belle Ville.

However, Toronto is not a belle, and is frankly not glamerous. If glamour is the only way to draw tourists, then I can understand why Toronto is trying so hard to dress itself up.

To me, Toronto is a place where one can be themself, chill out and have a good time without much hassle: it just takes a little more effort and knowing what you want.

Oh dear, looks like Rufus Wainwright was correct, after all. Come on, everyone... let's all move to Montreal.

That's an awesome video of Montreal! Why can't Toronto do something just as cool? Toronto just sucks at marketing.

It's an improvement at least, although holy sh!t, way to go Montreal.

Toronto is definitely harder to package... it's like those people who, when asked what music they like, they can only say "everything". Toronto has everything, but it's really difficult to capture that and present it rather than just leaving it up to the imagination... and imaginations don't book travel plans.

While the Montreal video was technically impressive, and looked/sounded great, what did it have in it that made Montreal look any different/better than any other mid-sized city in the entire world? Personally, I love Montreal, but if I'd never been, that video would have done nothing to convince me to go. And in comparison to Toronto, Montreal doesn't have nearly as much to do, see, or go to.