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On This Spot: Bloor and Bathurst

Posted by Rick Moldovanyi / July 16, 2007

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Toronto has spent the last few days reminiscing about Ed Mirvish and what he has done for the city. While his contributions to Toronto theatre are no doubt important, Mirvish's most well known property is located at the corner of Bloor and Bathurst.

Draped in flashing lights, tacky slogans, and low prices sits Honest Ed's. While the store is a fixture in the area, having stood on that corner since 1948, the surrounding neighbourhood has definitely been through a great deal of change.

Currently a Pizza Pizza sits across the street from Honest Ed's. Obviously that was not always the case. In fact, before Honest Ed's even moved in, the corner was a home for bargains.

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Image: Toronto Archives

In the early 1920s a Cut Rate Drug Store was located just across Bloor. The store offered
15-cent cigarettes, wool army blankets, Kodak photo developing, and various other goods. The actual structure itself was completely different than the one that stands there today. The current building appears to have been built in the 1970s.

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Image: Toronto Archives

Down the street stood the Madison Theatre. This vaudeville house opened in 1905. It ran theatrical performances as well as motion pictures for many years. When Honest Ed's opened the theatre was known as the Midtown. The theatre went through many cosmetic changes and even more name changes, at one point ending up as an adult movie house named Eden. The building still stands with major architectural changes. It is now known as the Bloor Cinema.

But of course Honest Ed's is the main landmark on that corner. The store had grown and changed a great deal in the last 59 years, but Ed Mirvish's trademark flash and tackiness have been there almost since the day he moved in.

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Image: Toronto Archives

Discussion

11 Comments

Adam Sobolak / July 16, 2007 at 09:03 pm
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<p>Technically, it&#39;s Bloor + Markham where Honest Ed&#39;s has stood since 1948.&nbsp; The Bloor-Bathurst intersection was only acquired in the 70s, and Ed&#39;s itself expanded onto that corner in the 80s...</p>
David E / July 16, 2007 at 10:17 pm
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In the 1950s the Cut-Rate became Grainer Kashin Chemists.&nbsp; I remember that a neighbouring store had an offer:&nbsp; We Buy Old Gold.&nbsp; <br />If cigarettes were selling for 15 cents, then the price would be before 1955.&nbsp; In the mid-50s cigarettes sold for 29 cents a pack or 30 cents from a vending machine.&nbsp;&nbsp; Machine-sold cigarettes had a penny enclosed in the cello wrap of the package.
David E / July 16, 2007 at 10:19 pm
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In the 1950s the Cut-Rate&nbsp;was Grainer Kashin Chemists.&nbsp; I remember that a neighbouring store had an offer:&nbsp; We Buy Old Gold.&nbsp; <br />If cigarettes were selling for 15 cents, then the price would be before 1955.&nbsp; In the mid-50s cigarettes sold for 29 cents a pack or 30 cents from a vending machine.&nbsp;&nbsp; Machine-sold cigarettes had a penny enclosed in the cello wrap of the package.
Rick / July 16, 2007 at 11:26 pm
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<p>Thanks for the comment!&nbsp; You must have a good memory!&nbsp; (=<br />The 15 cent cigarettes were in the 1920s.&nbsp; The picture in that post is from 1922.</p>
Tanja / July 16, 2007 at 11:49 pm
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Hah... the old storefront is hilarious.
rek / July 17, 2007 at 05:57 am
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<em>Cringes at the &#39;different than&#39;.<br /></em>
protogenes / July 17, 2007 at 08:29 am
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Honest Ed Condos on that spot in two years...and counting.
mongo / July 17, 2007 at 08:53 am
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<span class="Apple-style-span">god these posts are depressing. that cut rate drug store was a nice piece of brick and mortar, and now we get a skeevy McDs. while i&#39;m at it, much respect to Mirvish, but without the thousands of lightbulbs and circus marquee, it&#39;s just a rat warren covered in rusty grey corrugated siding -- mmmm, local flavour</span>
jlangdon / July 17, 2007 at 01:33 pm
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<p>Only the east and west walls of the Bloor Cinema date back to the Madison. The rest of the structure&nbsp;dates from&nbsp;1940-41 when the cinema was rebuilt and&nbsp;renamed the Midtown. </p><p>&nbsp;To confuse matters, Lee&#39;s Palace used to be the Bloor Theatre so when people talk of the old Bloor, they mean Lee&#39;s.<;/p><p>Finally,&nbsp;where&nbsp;the Swiss Chalet stands across from Ed&#39;s used to be the site of the Alhambra Theatre, fondly remembered in John Sebert&#39;s book <em>The Nabes</em>.</p>
Cinefiend / July 17, 2007 at 01:56 pm
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I think the Eden is the Alhambra Theatre which is owned by the old Famous Players in their pre Silvercity days.
jlangdon replying to a comment from Cinefiend / February 7, 2009 at 07:26 pm
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Close. The Alhambra became the Eve. The present Bloor Cinema was the Eden.

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