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Crazy CityTV Live-Eye Truck is Staying Put.

Posted by Tanja / July 25, 2007

25 Comments

CityTV Live Eye Truck
Now, we've covered this story left, right and centre for you over the past few weeks, but just when things got suspiciously quiet, there's more.

The CityTV truck on the side of the now CTV/Globemedia/Monopoly-o-Media building is not coming down!

The decision comes after much public pressure to keep the landmark in place and, on the flipside, also after removal proved way more troublesome than expected.

The catch? You guessed it...

If they are going to live with it, new owners want to change the graphics/decals to reflect the new branding. The sides will likely read, "CTV-Globemedia" or something factually similar.

Decisions on how to make it work are going to happen over the next few weeks.

Not sure if the change will go over well, but I think we can all appreciate a little compromise on this one... maybe...


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Photo from the blogTO flickr pool, by sjgardiner

Discussion

25 Comments

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stung / July 25, 2007 at 03:54 pm
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Its in insult to CHUM by rebranding the truck. Its like putting your name on someone else's work. Shame.
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Matt / July 25, 2007 at 04:00 pm
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Can't they go generic with it? Repaint the truck to say "Toronto: We're Awesome"?
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SassaFrass / July 25, 2007 at 04:25 pm
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If CHUM didn't want to be insulted, they didn't have to sell their company.
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Tanja / July 25, 2007 at 04:38 pm
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LOL. that's a kick-ass idea, matt.
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lol / July 25, 2007 at 04:45 pm
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who cares? don't you guys have better things to blog about?
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Tyson Williams / July 25, 2007 at 05:08 pm
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They should really just leave things as they are, I am tired of the big corporations sticking their logos on everything they buy out. May be the CEO of CTV-Globemedia should get a big ass tatoo on his forehead indead.
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Brian / July 25, 2007 at 05:38 pm
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<p>It will be rebranded with CP24 (so I hear in the newsroom).&nbsp;</p>
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Rick / July 25, 2007 at 06:44 pm
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Why doesn&#39;t it just say &quot;Pulse&quot; (get rid of the &quot;City.&quot;)<br />It&#39;s not called &quot;CityPulse&quot; anymore anyway.
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Adam Sobolak / July 25, 2007 at 09:23 pm
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<p>Actually, the real insult&nbsp;behind any rebranding&nbsp;is that it&#39;s the original CityPulse truck--with the original typewriter-font CityPulse livery.&nbsp;&nbsp;Mounting it here was City&#39;s affection gesture t/w where it all started.&nbsp; Ergo,&nbsp; <strong>its so-called &quot;outdatedness&quot; is on purpose.&nbsp; It&#39;s whole the point of the gesture</strong>.</p><p>Remember that, folks.</p>
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Rick / July 25, 2007 at 10:34 pm
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I should clarify.&nbsp; I meant that it would be okay for them to leave the &quot;Pulse&quot; because they wouldn&#39;t be promoting another brand, since the CityPulse brand doesn&#39;t exist anymore (except for in CP24 which CTV owns.)
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Chester Pape / July 25, 2007 at 10:55 pm
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<p>Where it all started? That would be 99 Queen EAST</p><p>&nbsp;&nbsp;</p>
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Jordan / July 26, 2007 at 05:37 am
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<p>Does not CP24 stand for &#39;City Pulse 24&#39; - can&#39;t they just keep it as it is?&nbsp;Or perhaps stick a 24 in there somewhere?</p>
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Adam Sobolak / July 26, 2007 at 08:27 am
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Rick: you don&#39;t get my point.&nbsp; You might as well suggest renaming the Woolworth Building the Foot Locker Building because Woolworth&#39;s doesn&#39;t exist anymore...
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protogenes / July 26, 2007 at 09:11 am
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It should not be remained. I still haven&#39;t got over the Skydome.
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serotonin / July 26, 2007 at 09:53 am
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<p>I don&#39;t get why it matters. Its not like CTV only bought the building from CHUM and City TV is still operated somewhere else as competition. Since CTV owns CHUM then CityPulse, CP24, CityTV, Much, Bravo, and all associated labels and brands become CTV property.?</p> <p>I guess its like if a girl starts dating a guy and makes him throw out his half-full box of condoms because she doesnt want to think about who he was with when he opened the box or something. Damn insecurities.</p> <p>Also, I still call the &quot;Rogers Centre&quot; the Skydome (I admit I might be more accepting if it wer not Rogers). I&#39;m yet to run into anyone who didn&#39;t know what I meant when I say SkyDome. Maybe one day when I have kids who never knew of a Skydome I&#39;ll have to adapt, but for the time being it isn&#39;t a problem.</p>
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Lori Kong / July 26, 2007 at 02:14 pm
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<p>&quot;The CityTV truck on the side of the now CTV/Globemedia/Monopoly-o-Media building is <em>not coming down</em>! &quot;</p><p>Excellent news~!&nbsp; I&#39;ve been meaning to take a picture of this landmark since the first time&nbsp;I saw it. Sadly though, every time I pass down Queen I&#39;m without my camera.&nbsp; Re: branding [shrug] &nbsp;let&#39;s leave it to the guys in Marketing to come up with something creative.&nbsp; It&#39;d be interesting to see how they plan to paint on the new logos though.&nbsp; </p>
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#1CitytvFan / July 26, 2007 at 07:32 pm
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<p>Things were alot better before CHUM solded their company.</p>
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C. Bastien / July 27, 2007 at 07:57 pm
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Actually, CP24 stands for CablePulse 24.? And b/c of the CRTC decision, Citytv had to be sold off seperately.? CTVgm does not own that name or the 5 Citytv stations (Toronto, Calgary, Vancouver, Edmonton, Winnipeg).? Hence, why all the Citytv logos on the building came down over the last month.<div><br /></div><div>Just watch, the big mural will be painted over....</div>
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CorSter / August 2, 2007 at 01:35 pm
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sources tell me that City will be replaced with Cable, and the CITY-TV will be replaced with CP24, Cable 7 to Cable 24, keeping the original typeset style, etc etc.
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Mike / August 8, 2007 at 12:37 am
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They wouldnt dare paint over it! id be pissed if they did. That truck is a toronto landmark and should stay the same because its somewhat of a historical figure. If they do change it, ill be the first one down there with 2 dozen eggs.
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Tristan Unsworth / August 17, 2007 at 12:40 am
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How exactly does CP24 go on as a T.O. cable news channel when they don't have the rich resources of Citytv, which will be moving to a new building in about 3 years? Rogers should have gotten CP24 because they are so tightly intertwined. I *can't* *stand* the G.T.A., anyway. F-ing Torontocentric obsessed.
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#1CitytvFan / August 18, 2007 at 03:03 pm
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I agree with you Tristan Unsworth, except your sentence.
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Pete / August 24, 2007 at 12:58 am
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I've been watching City Tv since i was alittle boy. I makes me really sad to see all this happening. I will really miss CityTv. Just another reason why this city sucks even more.

I'm waiting to see when the CN tower will become the "Rogers" Tower. Screw you Rogers, i'm sick of your stupid commercials. Sorry for ranting.
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Tanja / August 30, 2007 at 04:47 pm
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An UPDATE has been posted to this story: http://www.blogto.com/city/2007/08/citytv_truck_landmark_gets_a_makeover/
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Ciaran Drophy - London / May 23, 2008 at 10:20 pm
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Thanks for the update. Remember: Circumcision is evil.
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