20070411_yongedundas.jpg

Dundas Square, Meet Toronto Life Square

Love it or hate it, the Metropolis on the north side of Dundas Square is going to be part of the city for a long time. Not to be outdone by every other square inch of the intersection, the building has sold its naming rights, and, in an odd twist of fate, may have done so in a manner that actually contributes to the area's sense of place. The rights were purchased by Toronto Life, which means there will be at least once space in the square that is, you know, reflective of Toronto.

The building will be called Toronto Life Square, which hopefully won't give the impression that life in Toronto is ugly and for sale. Since the word "square" is part of the name, I also hope it doesn't end up becoming synonymous with Dundas Square, thereby overriding the one name in the entire area that's derived from a public space instead of a corporation.

Set to open in the fall, Metropolis features 20 000 square feet of outdoor signage, and will also be home to the Canadian Music Hall of Fame.

Image from Metropolis.ca


Join the conversation Load comments

Latest in City

The top 5 weekend getaways one hour from Toronto

The best and worst TTC subway stations in Toronto

Sold! Condo in former church goes for $400K over asking

Motion to kill city funding for Pride Toronto fails

TTC will close a chunk of Line 2 subway this weekend

TTC employees won't wear uniforms at Pride because of police

What a $5 million cottage near Toronto looks like

Toronto wants to fix dangerous Lake Shore bike path