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A smarter way...sometime after 2010

Posted by Staff / January 19, 2007

Torontonians will be enjoying smart card technology on their long commutes according to TTC Chairman Adam Giambrone. This is exciting news for anyone who has ever wanted a seamless ticketing system while traveling throughout the city. Instead of pesky tokens and tickets, imagine using the same rechargeable stored value card while switching between regional transportation, Go Transit and the TTC.

Modeled after the Octopus card used in Hong Kong, Giambrone said smart card technology is the only way to fully protect the TTC from fraud such as fake metropasses. He spoke to Andy Barrie on CBC's Metro Morning today and said the card system would probably be introduced sometime after 2010, but stressed that it is an Ontario government initiative. It is also expected to cost close to a quarter billion dollars.

In Hong Kong, the Octopus card is so successful it has been incorporated into almost all aspects of life. The contactless card can be used at most fast-food chains, drug stores, library photocopiers, parking meters and are even electronic keys for entry into residential buildings.

Discussion

11 Comments

Rick / January 19, 2007 at 04:25 pm
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When I was in Hong Kong last year I fell in love with their transit and of course that love affair began with the Octopus card. It was also a lot easier as a foreigner to walk into a convenience store and pay with the card rather than fumble my way through unfamiliar currency.

I also like that the card enables payment based on travel distance by swiping to enter and exit the subway. This makes using the subway to travel one or two blocks up Yonge much more appealing if it isn't going to cost me as much as a trip to the end of the line.
jerrold / January 19, 2007 at 04:43 pm
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Japan also has this nearly perfected. The next step is to allow for incorporation of the card/credit system into your mobile phone.
Steve / January 20, 2007 at 06:42 am
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We use a similar card called the EZ Link card here in Singapore.

I can use it for all the transit providers as well as some shops and restaurants. I can top it at terminal or you can authorize your bank account to top it up automatically when it gets below a certain level.

The only downfall is that I have pockets full of change that in Toronto would have gone to pay my streetcar fare.
Sameer Vasta / January 20, 2007 at 12:07 pm
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The Octopus card was just one of many awesome things I experienced in Hong Kong, I loved how you could pay for your snacks at the 7-11 and your subway fare all on the same card. The Oyster card out here in London is slowly gaining in popularity as well, so Toronto has quite a few cities to look to for examples of the merits of smart cards.
Disparishun / January 20, 2007 at 03:37 pm
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Hey, haven't the Toronto-area universities been doing something similar with their student cards? It would be pretty cool to be able to enable student cards to act in the same way -- another little transit boost for the university population. Anyone?
kevin bracken / January 20, 2007 at 06:33 pm
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Forgive my 416 bias, but I think the most interesting part of switching to a card-based fare is the elimination of transfers and tokens within Toronto. There will be no more arguing with bus drivers over whether a transfer is still valid, no more letting customers get away with fraud, no more losing transfers, and it will allow us to shop and continue our ride and walk to the next stop, which are perfectly legitimate demands for transit.
Andy / January 21, 2007 at 04:35 am
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I worked for APTA when the Ajax buses had the smart card system installed in their vehicles. It was good system when it worked. Read what happen in Boston. <a href="http://busdriverofdurham.blogspot.com/search?q=boston";>http://busdriverofdurham.blogspot.com/search?q=boston<;/a>
One good thing for the customers was that if you lost your card you were able to get it replace. The smart card was dropped because the equipment was old and expensive to repair. There was a lack of funding.
Mark Dowling / January 22, 2007 at 01:47 pm
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If Howard Moscoe had Giambrone's attitude to the smartcard we might already have one. Good to see that the change in chair seems to be an improvement at least in this matter and the openness to improving TTC's website.
glasshouse / January 22, 2007 at 11:08 pm
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I am continually amazed at how backwards and outdated the TTC is. In all my years of travel, the TTC ranks as one of the worst public transit systems in any developed country. 2010?? What a joke. The organization is run and staffed by clowns.
Mark Dowling / January 23, 2007 at 03:05 pm
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glasshouse

the problem is not the TTC per se, although they have not made it a priority and thus have not helped. The problem is getting multiple transit agencies to agree on a card that they really want made specific to their needs rather than those of the region as a whole.

Maybe TTC should start recruiting from other transit agencies to bring in fresh ideas - there might be a lot of disillusioned people at OC Transpo post-LRT fiasco.
glasshouse / January 23, 2007 at 07:04 pm
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Mark,

The problems with the TTC start at the top and continue on down. In 2007, it is laughable there are only a couple of electronic machines where I can buy a metropass. It is laughable that if I do purchase one from a "human", they are frequently sold out. It is laughable that I rarely get so much as grunt from the staff in the boothes when I say "hello". It is laughable that it costs the same to travel one block on a streetcar as it does to travel half an hour on the subway.

And the piece de resistance, it is laughable in the extreme that the TTC had to be taken to court to force them to announce stops on the subway and streetcars for the benefit of the blind (or, gasp, tourists even!).

They are colossal, unmitigated joke and an embarassment to a city that believes itself to be world class and/or modern.

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