aug3106_starpm.jpg

Nobody Needs the Star P.M.

I have to give the Toronto Star credit for upping the quality of their web site over the last year. They've made some great moves such as introducing del.icio.us tagging, adding blogs and podcasts and publishing their content in RSS.

But it's their latest move that leaves me scratching my head. Earlier this week, the Star announced something they call The Star P.M..

According to the paper, The Star P.M. will help us satisfy our craving for afternoon news. In reality, it's a thinly veiled attempt to sell more print advertising to marketers that just can't get enough newsprint. There is no need for this product. The Star already updates their web site throughout the day with breaking news. Why anyone would want news as a PDF instead of html is beyond me.

The fact is, they won't. Obviously I don't know this to definitely be true but if I was betting my rental apartment I'd gamble this sad excuse for media innovation won't be around much longer than it takes to spell, uh, paved.

By the way, what's up with all the updates on the webmaking blog?

Image: The Toronto Star


Join the conversation Load comments

Latest in City

Toronto's new subway line is nearing completion

The end could be near for Toronto's bizarre cube house

10 new summer jobs in Toronto for 2017

What the Esplanade looked like over the last 150 years

Toronto sign shows off how we really say our name

Sold! What a $2 million bay-and-gable home looks like

Roncesvalles braces for more streetcar construction

Vancouver developer just bought big chunk of Toronto real estate