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Pepsi Wants You to Plug in on the TTC

Posted by Tanja / June 7, 2006

13 Comments

june0706_pepsiads.jpgDidn't notice any of these on today's ride, but according to Make Magazine's blog, Pepsi has let audio postering loose on Toronto's subway cars.

The idea is that you reach over the unsuspecting person who's sitting under the poster, plug your headphones in, and in return hear some kind of music that Pepsi thinks is cool. Yep, I'm thirsty for cola now. Mmhmm.

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Sameer Vasta / June 7, 2006 at 12:44 am
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so i'm not too sure if this is a good idea, or just a case of "we have some cool innovation, let's unleash it to the public without actually having a point for it," but in either case, i don't see how it's going to make me want to buy a pepsi. unless i'm fed pepsi advertising instead of music over my earphones, which would definitely make me NOT want to buy a pepsi.
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jerrold / June 7, 2006 at 01:26 am
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It'd be cool if the folks at <a href=http://murmurtoronto.ca/>;[[[murmur]]]</a> used these around the city! (contributed stories and history, not ads)
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Tanja / June 7, 2006 at 01:30 am
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That's brilliant, Jerrold. Quick, e-mail them.
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Sameer Vasta / June 7, 2006 at 01:38 am
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jerrold, you are one smart man. i'm sure shawn micallef would jump at the idea. at least i think he would.
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jerrold / June 7, 2006 at 01:56 am
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I wonder how much these would cost to install?
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andrea_seaborn@ago.net / June 7, 2006 at 07:39 am
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thought you might be interested in this...
D
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Sameer Vasta / June 7, 2006 at 07:50 am
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not sure how much they may cost to install on the ttc, but <a href="http://www.makezine.com/blog/archive/2006/06/diy_mp3_art_frames_and_posters.html?CMP=OTC-0D6B48984890";>make magazine</a> says you can make one with a $9 mp3 player.
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jerrold / June 7, 2006 at 12:17 pm
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Imagine how fun it would be to take bike tours of the city, plug into these, and learn about the city along the way. This could even make tourists out of people that have lived here their whole lives. The costs could also be reduced if a sponsor (perhaps a Canadian electronics manufacturer) got on board.
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bunnyhero / June 9, 2006 at 04:41 am
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i took a short video of these last month:
<a href="http://www.youtube.com/watch?v=n89oztYAV2w";>http://www.youtube.com/watch?v=n89oztYAV2w<;/a>
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