Tim Hortons Branding Spree

So, I finally found someone in T.O. that's won a 'big' prize in the 2006 Tim Horton's roll-up-the-rim contest. A dear friend of mine rolled up to reveal a brand new BBQ -- definitely more exciting than a donut.

On the other hand, she lives in a 1 bedroom condo, so it pretty much just turned into a nice gift-giving opportunity as she presented it to her father.

As they unpacked it, they began to uncover that, piece by piece, it was totally branded with Tim Horton logos. The cover, lid, control panel, propane skirt sort of thing... and yes, not pictured here, even engraved into the wooden cleaning brush. All it's missing is the logo worked right into the grill so that each steak can be branded (quite literally) as well.

Now you've got to wonder: what the hell do they do to the grand prize SUV?