City
Same City, New Brand
Toronto is limit-less! Apparently. That is the message that tourists will hear thanks to the Toronto Branding Project, and the logo tourists will see is an awkward combination of a 'T' and an 'O'. I think that this logo (pictured) is going to become dated faster than a calendar.
Other than the logo, I must say that I agree with the conclusions of the Branding Project. I think that it can be wonderfully summed up with "Toronto is a culture of cultures, a place of infinite opportunities where everybody is appreciated for how they stand out, not for how they fit in." This is true and is why I live in Toronto.
I question the point of having a video to go into detail about the rebranding. Regardless, the big question is if a new 'brand' brings more tourists. And if those tourists will even be welcomed.
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a few comments:
1. this logo is so bad
2. i can't believe they spent $4 million on this.
3. did i mention how bad the logo is?
thought this was amusing:
http://s87882642.onlinehome.us/tmp/toronto.jpg
Man, that logo is pretty bad. And you're exactly right it wil be become dated; infact, I think it already is.
Yes, it is bad.. it looks like some kind of ----ring.. you know what i mean