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Mountain View Coffee

Posted by Robyn Urback / Posted on October 28, 2011

Mountain View CoffeeMountain View Coffee, a local Toronto wholesaler, has opened its first mixed-use showroom and café on Logan Avenue just north of Lake Shore Blvd East. The concept, essentially, is to attract clients through experience. That is, restaurant or café owners can come in, taste the coffee, try out the cups, sample the syrup, and, if all feels right, hopefully settle on a deal.

Mountain View already supplies over 1,000 restaurants and cafés--everything from big chains like the Pickle Barrel to small independent shops--and it's counting on snagging a few more through this venture.

Mountain View CoffeeBut Mountain View's new café was also created with we non-entrepreneurial types in mind. Indeed, the shop features all sorts of coffee drinks, wholesale roasted beans, an ever-changing selection of blends, and free WiFi. That is, as long as you don't mind the roaring tumble of loading dock trucks in the background.

Mountain View Coffee"It will be one of those things where you'll get something different one day to the next," says Eric Shabsove, who runs Mountain View along with his two brothers. "We might be using one blend for our espresso one day, another the next. Our wholesale options will change, too."

Mountain View Coffee OutletFor now, Mountain View has set up a little industrial crate of eight bins of different roasted beans, ready to scoop and take home at $9.99/lb. The roasting of the coffee, much of which is fair trade and organic, will still be done at the original roastery in North York.

Mountain View Coffee"We got tired of commuting," says Eric, who lives in the Leslieville area. "So we're bringing a good portion of the business down here." That business will largely be of tasting and distribution, and Eric gives me a little tour of the soon-to-be loading area, the storage space, the quality control and cupping room, and the office.

Mountain View CoffeeAlong with coffee, Mountain View imports its own fair trade cane sugar, a variety of teas, and supplies a whole collection of biodegradable cups and packaging. And like any good, kitschy cafe, it's currently sporting a mishmash of new and old furniture, mismatched mugs, and pastries that will likely come from various suppliers.

Mountain View CoffeeI must (sheepishly) admit I didn't expect too much from the bar, but the barista prepared me a truly fantastic white chocolate mocha latte ($3.50). Perhaps I assumed the larger sales focus would somehow overshadow the attention paid to smaller details (read: each individual cup), but my latte was the perfect combination of smooth and slightly sweet, with a generous layer of foam on top. Great flavour and finish as well. In retrospect, I totally see why my assumption was misguided; if I was looking to buy, I would certainly be sold.

Mountain View CoffeePhotos by Jesse Milns



Levi / October 28, 2011 at 01:50 pm
Yay! I have been watching the prep of this store over the last little while. So excited to start buying coffee here regularly. I live south of Eastern on Morse St., one street east of Logan.

It's true, this small section south of Eastern and north of Lakeshore on Morse and Logan streets just doesn't seem to be claimed by either Riverdale, Leslieville, or the Port Lands. It's a cool little residential pocket, too.

I hereby join the author of this post in dubbing this area SOUTH LESLIEVILLE!

CoffeeSnob / October 28, 2011 at 02:46 pm
The first photo in this article screams "stay away". Oily beans are a big no-no. When the oils escape from the coffee it means the flavour is gone and the beans have gone bad. Of course, this happens more quickly with dark roasts, which don't have much flavour anyways (besides the not so pleasant flavour of dark beans). For coffee fanatics, this place does't seem worth stepping into.
Sean / October 28, 2011 at 07:12 pm
Not sure why my comment is no longer here but.....

We used to have Mountain View Coffee in our office cafeteria. I can recall drinking their Full City blend and it was terrible. Had a bunch of their other blends (names escape me) and they were all pretty bad and particularly acidic. I've always seen Mountain View as a cheap brand that food service companies like Sodexo and Chartwells would use. That's why I'm surprised to see they are opening up a 'hip' cafe. Next thing you know Folgers will be doing the same thing but in the Junction or something. I was happy when our cafeteria switched over to Van Houtte. Thank you French roast!
Eric Shabsove replying to a comment from Sean / October 28, 2011 at 07:50 pm
We have never sold our coffee to Sodexo or Chartwells. We roast fair trade and organic coffees for some of the best independent restaurants and cafes in the city.
Eric Shabsove, owner Mountain View Coffee Co.
unnecessary / October 28, 2011 at 07:52 pm
blogTO could you PLEASE get someone who knows something, anything about coffee on these shop reviews? this, and the rest of her reviews are useless in terms of the actual purpose of the shops. Great. Her white chocolate mocha was smooth, thank you that's informative.
Eric Shabsove, owner Mountain View Coffee replying to a comment from CoffeeSnob / October 28, 2011 at 08:26 pm
As owner of Mountain View Coffee Co, Columbia Coffee and Tea, Cameron's Coffee and Java Roasters, I welcome your comment. The factory outlet/ distribution centre is designed to showcase our coffees and biodegradable/compostable products to wholesale to cafes, restaurants and offices. As a roaster for 20 years, I can tell you that coffee will naturally oil up the longer it is roasted. The oils are what gives it the wonderful flavors. Also, all country origin coffees will oil up differently. I thank you for your comment; please come visit and try our coffees.
Thank you,
Eric Shabsove, Owner
avleslieviller / November 9, 2011 at 03:50 pm
Thank you for coming downtown! I used to go to your shop up on Clayson off of Wilson where i used to live. I loved buying your freshly roasted coffee at such a reasonable price, the staff were so friendly and knowledgeable and always gave me a free coffee with purchase. Thanks can't wait to visit soon!
Arby / January 8, 2012 at 12:37 pm
Hours? Days open? Phone number? Sheesh! But, Don't worry. I'll find you.
Eric Shabsove, replying to a comment from Arby / January 24, 2012 at 11:20 am
Hours are Monday to Friday 7:30-5pm, Phone number 416-694-5455
Monday to Friday delivery to all wholesale accounts; Restaurants, Cafes and Offices.
Brian replying to a comment from CoffeeSnob / February 4, 2012 at 12:15 am
You sound like a douche. Have you ever kissed a girl?
MorningCoffee / March 5, 2012 at 10:40 am
Well. I have been addicted to coffee from a restaurant near our office. I asked the lady what brand it was - and she told Mountain View!

I think their medium roast (or whatever 'regular' i get from the restaurant) is pretty good!
Maria / June 22, 2012 at 09:29 pm
If you're going to name yourself, Coffee Snob, it would be a good idea to know something about the coffee roasting business. The longer coffee is roasted, the darker it gets and the more oil appears on the surface. This does not mean the coffee is bad or that the flavour is gone: it means that it's a dark roast. Many people use this very dark roast ground very fine to make their espresso: others prefer a medium roast for theirs. If you want a good cup of coffee, you have to start with good quality coffee beans, which Mountain View uses and you have to have a knowledgeable and perfectionist coffee roaster, which Mountain View has. For coffee fanatics, this place is well worth stepping into.
shawn / June 27, 2012 at 09:20 pm
I love their cookie and banana bread. :)
Paul / July 4, 2012 at 12:10 pm
Oily beans don't have taste!! Coffee Snob....not!! I've been going to the Clayson outlet for years and am sooo glad to find MV in Leslieville 2 minutes from my studio. The people there are great, the service is great, the product is great.
What more could you want?
Aileen / August 10, 2012 at 09:25 am
For a special treat the Macademia nut coffee is YUMMY. Lovely for dessert for a Sunday brunch. Hard to find as well. Mountain View has friendly staff and great service. Thank you

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