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Baked Goods

Pink Lemon Bakeshop

Posted by Robyn Urback / Posted on September 10, 2012

Pink Lemon BakeshopPink Lemon sounds as though it would be some sort of nostalgia-laden juice bar, but it's actually a (very pink) bakeshop that has recently landed in Toronto proper.

Before this summer, much of the Pink Lemon business was done outside of the city at its retail locations out in Vaughan and Woodbridge, but the husband and wife team behind this bakeshop decided it was time to centre into Toronto's core — or technically North York.

pink lemon torontoJust east of Avenue Road north of Lawrence, the shop is easy enough to miss even with its "Cupcakes!" sign outside. The concept is mostly grab-and-go (there is one small table in the store) with cupcakes reigning as the baked good of choice — and when I arrived, it was pretty much the only choice.

pink lemon torontoWith such limited space, I'm told that most of the baking is done out in Vaughan, with a shipment of fresh cupcakes arriving in store every morning (Pink Lemon also offers Sicilian-style cannoli ($3.25), which are piped fresh on order). Pink Lemon started much more humbly; a few dozen homemade cupcakes baked during maternity leave. But the overwhelming response from friends and family motivated the couple to venture out and see if they could make a business of their take on buttercream.

pink lemon torontoThey've now grown to provide specialty cakes, occasional macarons, and online orders, spread over three retail shops including this new arrival. While Pink Lemon makes about 30 different types of cupcakes (with regular new inventions and seasonal varieties), there are about half a dozen or so lining the counter when I stop by the shop.

There's your standard vanilla, chocolate, red velvet, and cookies & cream cupcakes, plus a few atypical options such as Boston cream, s'mores, and salted caramel. The Pink Lemon, a vanilla cake with lemon frosting and pink sprinkles, had sold out.

pink lemon torontoWhile minis are available by special order, these cupcakes are a pretty standard regular size (priced at $2.65 each), and I decide to try the salted caramel. The caramel buttercream looks fairly dense to the eye, but is actually light and airy as I discover on my first bite. Though lightly sprinkled with salt (or so its description says) this buttercream is wholly sweet with a pronounced caramel flavour.

The vanilla cake has a bit of denseness to it with a caramel filling at its core, rounding out this treat as thoroughly indulgent. And yes, very sweet.

pink lemon torontoPink Lemon has already unveiled new blueberry cheesecake and mocha latte flavours at this location, and is expecting to create even more in the next coming months.

Photos by Gloria Nieto



Shoulds / September 10, 2012 at 10:50 am
Salted caramel sounds terrific!
cathie / September 10, 2012 at 12:09 pm
They had a Living Social deal a few weeks ago - 6 cupcakes for $8 (regularly $16). The woman working on the Sat. I went was very pleasant and helpful. I told her I didn't care which kinds she gave me but she really took her time, asking me what flavours I liked. The cupcakes themselves were very nice, fresh and attractive. I would buy again. The store itself is also very cute and girly.
Sophia / September 10, 2012 at 09:33 pm
While normally I am skeptical of a bakery trying to survive off of cupcakes (especially this late in the trend), the gorgeous tiered cake in cream and grey with orange pastillage flowers is incredible and hopefully a sign that there's more to this place.
Nella / September 11, 2012 at 11:00 am
I stopped by and purchased some cupcakes and they were dry to the point the cake crumbled, the icing was very sweet and grainy. The person serving me was friendly but wasn't able to answer what type of icings they had. You would expect someone to have some product knowledge. I thought the packaging was tacky. I wouldn't be impressed if someone gifted me cupcakes from here.
Carly / September 11, 2012 at 03:06 pm
Tried the vanilla cupcake and it was very dense and a bit undercooked. Not a very pleasant experience.
bernie / September 12, 2012 at 04:16 am
The Cannoli's and Blueberry Cheesecake is a hit with every time I bring them over to my friends place for dinner or party. I definitely be coming back for more.
Stef / September 13, 2012 at 12:46 am
I absolutely love the red velvet cupcakes, they are amazing. The girl that works there is so friendly, I always go to the Vaughan store, I have to check out the Toronto Location!
Mel / September 15, 2012 at 01:14 pm
Cupcakes here are no better than what you can get at Loblaws only more expensive. Everyone is the neighbourhood is laughing at how tacky the place looks and no one believes they baked the cakes on display. Place is a JOKE. Don't waste you $$$
Moise / September 22, 2012 at 02:57 pm
I have ordered 100 mini Mickey and Mini Mouse cupcakes for my special 1 year old nephew's birthday party and everyone at the party loved them including the girls. I'm suspicious of negative reviews since I have ordered small quantities of cupcakes in the past from random pickups and they are fine. If I had a problem with my order I don't hold back.
Jina / October 3, 2012 at 07:02 pm
They look like cupcakes from the grocery store and taste just as bad. The icing is so greasy and had a weird taste. The girl behind the counter said this was due to the food coloring.
Sami / October 22, 2012 at 08:25 pm
I ordered a birthday cake for my daughter and it was a hit! I have nothing but a great expierence and great product from them. Will use again and it's a must try
Laura / February 2, 2013 at 07:06 pm
Went to the store in Toronto to try one of there donuts, cost me an arm and a leg and it was far from worth it. I should have went to Tim Hortons across the street biggest waste of money
Jenna replying to a comment from Laura / February 19, 2013 at 10:50 am
I am wondering what flavour you got, as I got the cherry cheesecake and oreo and they were fantastic!!
Marie / April 22, 2013 at 11:52 am
Brides beware!!! My friend used this company for her wedding this past weekend and they sent an awful cake that had the wrong colour and decorations. We kept on calling them all day and they kept insisting it was the right cake... Ruined the brides day and didn't even care to own up to their mistake and apologize. Would never go back here again!
Katarina / April 22, 2013 at 05:28 pm
The Pink Lemon Bakeshop is one of the most unprofessional companies I have ever seen. They delivered the wrong cake to my sisters wedding this past weekend and did not even apologize. They said they would refund 100$ off of her cake (which is ridiculous).They didn't even answer their phone after I called them more than once today. Their only excuse was that they were at a Bridal Show that day.

The events that took place that day were as follows and this was the e-mail we sent to them the monday after since they didn't take the liberty to even call and apologize:

My sister had ordered a wedding cake from you to be delivered to the Oakville Conference Centre on the 20th of April. The cake that was ordered was not delivered to the hall and your response to the matter was completely unacceptable and unprofessional. The events that took place that day were as follows: 4.00 pm: My mother called me that the cake stand was delivered and that there was no cake displayed at the hall that was according to the description of the cake that was ordered.

4.03 pm: I called the Pink Lemon bake shop to ensure that the cake was going to be delivered and that there were no problems with the cake. I spoke to one of your employees who asked me about 5 times under what name the cake was and what the cake looked like and where it was to be delivered. I don't know exactly how many cakes were ordered under her name for the 20th of April at the Oakville Conference Centre. Your employee did not even know that the "cake" was already delivered and assured me that the cake was going to be delivered by maximum 6pm to the hall. The cake was to be delivered to the hall by 3pm that day and delivery at 6pm when the guests were already in the hall is unacceptable anyways. When I called I already knew that something was wrong since it took your employee over 5 minutes to give me an answer as to whether the cake was delivered or would be delivered at all.

4.10 pm: I arrived to the hall and immediately checked to see that the cake was for sure not delivered and that maybe the banquet staff made a mistake. WHen they showed me a cake that was delivered, I could recognize that the cake had aspects of the Pink Lemon Bakeshop, but was nowhere close to being the cake my sister ordered. Especially since the cake was TAUPE and had 2 sugar lilly picks that looked unfinished. The whole cake honestly looked like someone put it together in 1 hour becuase the forgot to make the cake they were supposed to (which was most likely the cake). You can imagine how bad the cake looked when the staff of the hall did not even think that this was the cake for the wedding as it had absolutely no theme connection to the rest of the wedding. Even though I had a feeling that the cake was the incorrect one, since your employee assured me that the cake would be delivered by 6pm i assumed that she knew that the right cake had not been delivered.

4.20pm: Just to be sure I called the cake shop again to see why the cake was not there since I was getting nervous that the cake was still not there and that the cake that was in the hall resembled something from your bakeshop. When I spoke to your employee I was already getting irritated as she was so confused as to what cake I was talking about and under what name it was. She assured me she would check and that someone would call me back in 5 minutes which I think is sufficient time for someone to check if a cake had or had not been delivered. After over 10 minutes passed and no one had called me I called once again. There was no answer.

4.40 pm: I finally got a hold of your employee who told me that she wasn't the same one that spoke to me the other 2 times I called and that they were figuring it out. She asked me if I was standing infront of the cake and that we would check the cake teir by teir. IT WAS NOT THE CAKE!!!!!!! I asked her if she had the paper of the cake order infront of her for Marta, and she said yes. I continued to assure her that a TAUPE cake with 2 lily picks was NOT the cake. I told her that we just wanted to know if there was something wrong with the cake so that we could try and resolve the issue before 7pm when the reception dinner was to begin. She once again told me she would check with her manager (which she mentioned was at the wedding show) at which point I told her that someone better call me back within 10 minutes or deliver the cake. After this point I received NO phonecall nor did anyone answer the phone from 4.52pm-5.30 pm ( I called exactly 10 times). When I finally did get a hold of someone they said "we are very busy today". I'm sure that they were busy, but at this point I did not care anymore. This was to be a priority as a cake that someone ordered and paid for months and months ago and whom you assured would be there on their wedding day WAS NOT. When I demanded that the manager call me, she once again said that you were at a wedding show and said someone would call me back. The receiving line began at 5.00pm and I could no longer be on my phone while being in the receiving line and passed over your bakeshop telephone number to the banquet manager who also had no luck in getting a hold of you. I finally received a telephone call from you after 5.30pm, at which point I was completely agitated since I was dealing with the cake matter for almost 2 hours and your staff and more importantly you did not care. When you decided to get a hold of me you told me that there was a mistake with the cake at which point I told you I did not care and that you were to deliver the cake she ordered. When you said that this was not possible and that you were "at a wedding show" I suggested you bring a cake from the wedding show as I'm assuming you probably had some of your best cakes displayed. You told me "but she won't like any of the cakes that are here". Well she didn't like the cake you delivered to the hall either and that did not seem to bother you. When you told me you would check with your staff that was the last straw since I'm not sure why your staff should be dealing with such an issue when the problem is yours and you offered absolutely no solution. My sister nor I were not even that upset that the cake was the wrong one because we do understand that there is human error, even though I have absolutely no idea how someone made that cake when following the details my sister provided. The thing that made me so angry was the you DID NOT CARE. At no point did your staff or even let us know that there was a problem, but rather led us on to think that the cake would be coming. If at 4.00pm you admitted that the cake was the wrong one there maybe would have been time for you to deliver an alternate cake from the show (which you probably would not have done either way because you did not care). This type of behaviour and work ethic is completely unprofessional and unacceptable. You sent over a cake that was not the right one and continued to convince us that it was the cake that was ordered, knowing that at this point there was nothing my sister could you. You knowingly did something that you thought "no one would notice"???? The worst part is my sister e-mailed you prior to the day and you reassured her that everything was ok with the cake. I think any additional words would be excess to the entire situation. At this point I expect you to give my sister a FULL refund for the cake along with a delivery of the cake she really did order. This is the least you can do and it's a shame that I should be the one writing you in regards to this matter, as you did not even take the liberty to call her today and apologize. Unless you think that what you did is completely justified? In the attachment you will find pictures of the cake that was ordered (which I'm sure you know what it was supposed to look like) and the cake that was delivered. I would like to hear your comment. I will be calling today to speak to you and expect a written apology and statement as to what went wrong that day and why you did absolutely nothing.

Brides beware of having your wedding booked on the day of a bridal show, because you just might get the wrong cake from Pink Lemon Bake shop!
Jenni / August 10, 2013 at 10:11 pm
Seriously, really bad cupcakes. It was so dry the wrapper was stuck to the cake part. When I showed the girl she said "oh it probably got baked for a minute longer than it should, but it still tastes good". Really bad experience.
Jasmine / August 25, 2013 at 08:57 pm
I got a cake for my sister's baby shower today.

First things first. The cake cost $200 and change. The design of the cake was excellent but the taste was awful. In all honesty the cake that you buy at Costco tastes better. It was too sweet and the cream an all they used was cheap and the fake sugar icing which very well could have been from a Betty Crocker Can.

DISGUSTING! Never going back there again.
Vict / January 17, 2014 at 06:19 pm
Ridiculous prices for ridiculous service. I paid for a fondant cake and received a cake made out of butter cream. Did no want to refund my money, but fixed it at my expense. She knew I had no time to wait. But made me wait 40 minutes for her to fix the cake. The end result looked so bad and I was disappointed. Paid the money and took the cake because I had no other choice as I was leaving town.
Horrible experience. Definitely worst experience ever

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