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Arts

The Toronto Tempest is Toronto's first iPad magazine

Posted by Tim / March 10, 2012

Toronto TempestToronto has its first iPad-only magazine. On Friday, the Toronto Tempest unveiled itself to the world in tablet form, packed with theatre reviews, poetry and discussion of feminism and anti-violence in a Toronto high school. Sound high-brow enough?

I spoke with Toronto Tempest Editor and Publisher Simon Wallace earlier this week who likened his new publication to a "less boring version of the Walrus". He's aiming to bring to market a bi-monthly dose of long form journalism tackling subjects that, say, a Toronto Life would never touch. Instead of society photos and articles about upper-middle class couples spending beyond their means, the Toronto Tempest will feature short fiction and feature articles with a left-leaning political bent.

All this comes at a price, of course. The Toronto Tempest is not free. It currently sells in the iTunes store for $4.99 an issue, $19.99 for an annual subscription or $2.99 if you pay bi-monthly. Wallace hopes to hit 5,000 subscribers by the end of the first year. Later in 2012 he also expects to launch a version on the Android Market as well as, possibly, an iPhone version.

What do you think of this new publication? Do you plan to subscribe to the Toronto Tempest?

Discussion

7 Comments

roy / March 10, 2012 at 09:41 am
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How much are ipads again?
stephane / March 10, 2012 at 10:17 am
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This is a great idea and I'm happy to see it's being handled by high-school students. I'd buy this but I use an Android.

Scarborough Dude / March 10, 2012 at 01:18 pm
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A "less boring version of the Walrus" - and I have to $4.99 an issue! Good luck with this one boys!
Ffffff replying to a comment from stephane / March 10, 2012 at 01:22 pm
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No it's not? High school students? Where did you read about that...

The photo DOES look suspiciously like it was make in Word...
Pengoo / March 10, 2012 at 04:17 pm
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This is silly. The video preview on their website makes it look like it has a nice, sleek design. But that's all it is. They claim to be more entertaining the Walrus all they want, but if we can't read any of their content and know none of their authors why would someone spend $5 on it? At least with a print magazine, you can browse it to see if it's something you would be interested in. Not only that, but they are alienating the majority of their potential market by only coming out on iTunes... which says even more about who they are. If I wanted to read a bunch of commentary by iSnobs, I'd still read VICE.

All that being said, my website doesn't make any money (and it's free to read). So, I wish them luck!... They're going to need it.
Matt / March 10, 2012 at 05:42 pm
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It's for the "Occupy generation" (and the 99 per cent, I imagine) yet it's tablet-only? Not too accessible, eh?

Doesn't seem like it will speak to anyone but an extremely narrow demographic of middle-class (and tablet-owning) urban leftists. Also seems weird that an e-mag that could have a national reach, and which aspires to be a "less-boring Walrus", would put the word Toronto in its name, given that the Walrus is a national mag. Why immediately exclude most of the country?

Anyway, I'd like to see the content, but, whoops, no tablet.
McRib / March 11, 2012 at 03:32 am
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I kind of like the Walrus.

and i don't need to spend $500+ to read it.

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