Rogers lowers download limits after Netflix announcement

Two days after Netflix, the U.S.-based on-demand online video service, announced it will be entering the Canadian market in the fall, Rogers lowered the cap on many of its service plans in Ontario.

Hands up if you're surprised.

Customers who signed up after July 21 will be allowed 80GB under the "Extreme" service versus 95GB previously, and 15GB versus 25GB before under the "Lite" service. Rogers did, however, bump the speed of the Extreme plan to 15 megabits per second from 10 (the Lite plan didn't change).

According to CBC News, Rogers did not explain the changes, nor did a spokesperson provide comment.

In the U.S., Netflix allows customers to watch an unlimited number of movies and shows for $9.99 per month. With an average of 3GB being used for every two-hour HD Netflix movie, Lite subscribers could watch 10 hours of HD video a month (and not use their internet for anything else) before reaching their cap.

Let the overage charges begin.