march2905_jaysadvert.jpg

Baseball season a welcome distraction?

For the first time in a long time I'm actually mildly excited about baseball season. Now, do I know anything about this year's Jays? No. Did I follow along at all last season? No. I am decent baseball fan? Well, no, can't say that I am. I'm just a good ol' Canadian girl, who though not a sports fanatic, has missed her beloved (and nostalgic) hockey season and is up for some good ol' fashioned sport.

That said, I was almost happy to see this billboard (seen above) when I hopped off the streetcar at Queen & Spadina. Then as I realized I should move out of the way for people to get off the streetcar behind me, I got to thinking that maybe I wasn't THAT happy to see it after all.

Sure, it's a very innovative and a well planned promotional reminder that there are athletes out there who are going to play for their pay this year... BUT...

My concern here is that such a huge ad on the streetcar stop is really distracting -- for both pedestrians and drivers. And really, is it not strange and dangerous enough that we stand waiting for our ride right there in the middle of the busiest city streets? TV screens on our most hectic corners is bad enough, but these ads are at eye-level. It's just one more reason to feel nervous about being on that 3-and-a-half-foot wide platform of doom.


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