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Morning Brew: How to reboot Rob Ford's image, OccupyTO still ironing out the kinks, Mississauga bans shark fin soup, Toronto Zoo may have a suitor, and forget the monorail, how about gondolas?

So Rob Ford's popularity is waning and with three years left in his mandate, The Grid offers some advice on how to reboot his image without compromising his "principles." Some of the key bits of advice: forget the gravy and focus on public service and forget about cuts, and focus on efficiency — like 'real' efficiencies, not just cuts that are disguised as "efficiencies." But can you really teach an old dog new tricks?

Despite all the hype for Toronto's own Occupy movement, there might be some organizational hiccups leading into the event, most notably the uncertainty about whether or not organizers will communicate with the police. Some would-be participants are worried about G20-like results should that not happen.

Mississauga councillors voted unanimously yesterday for a by-law to ban shark fin soup. Although there remain questions about whether or not it's the city's jurisdiction to put in place such a ban, members of council decided not to wait for provincial or federal decision makers. Toronto could be next. The municipal licensing and standards committee meets today to debate the issue. What do you think?

The Toronto Zoo might have a Spanish suitor. Parques Reunidos, a leisure attraction operator that already runs 13 zoos around the world has secured Innovative Strategic Management to lobby on its behalf for a shot at taking over the currently municipally run facility.

So if the monorail isn't going to happen, then how about gondolas in Toronto? But wait, "it isn't that crazy," according to Steven Dale, founder of Creative Projects. He says that gondolas are cost-effective, have less wait time, and there's not exactly a whole lot of traffic 25 feet in the air. Ideal location? Between the island airport and the mainland.


Photo by Subjective Art in the blogTO Flickr pool

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