ovo store eaton centre

People couldn't wait for Drake's OVO Store to open at the Toronto Eaton Centre

Drake's new OVO Store at the Eaton Centre in Toronto was not the place to be today if you wanted to avoid the crowds.

Before the store officially opened for the first time today at 9:30 a.m., there was already a massive line snaking around the railing on the upper floor of Toronto's most popular downtown mall.

This isn't the first OVO Store in Toronto and probably won't be its last. The first one ever opened on Dundas West way back in 2015.

There's also one at Yorkdale which opened to huge crowds in 2017 and they've since branched out to Square One, Vancouver, New York, Los Angeles and London.

But this OVO Store at the Toronto Eaton Centre promises to be different and people just couldn't wait to get a first look.

While the store carries the usual line of OVO merch, this so-called Yonge Street Dreams store stocks some exclusive items not available anywhere else including limited edition t-shirts, a capsule collection and other collaboration pieces.

Lead photo by

Fareen Karim


Latest Videos



Latest Videos


Latest in Fashion & Style

These are some of the best wellness holiday gifts for 2025

This queer Toronto barbershop is changing lives one haircut at a time

These are the best deals from Canadian brands for Black Friday

The history of Towers Department Stores in Ontario

This popular Toronto store is so busy you often need a ticket to get inside

Here are some of the best holiday gifts you can get for under $100

Here are some of the best Canadian brands to shop this holiday season

Toronto store closing permanently after just a year in business