United Way’s Unignorable official campaign kickoff at Toronto’s Nuit Blanche on September 29. An immersive and interactive art installation will live in the heart of the city, emulating the feelings of isolation, helplessness and uncertainty that millions of Canadians experience. The display will also feature Unignorable, a custom colour developed for United Way by the Pantone Color Institute™. Visitors are encouraged to share their experience on social media using #unignorable.

Curious on how to get involved? Visit the experience for more information.