Join The Ordinary for its first-ever experiential pop-up in its hometown, Toronto: The Markup Marché.

The Markup Marché pop-up will highlight everyday essentials marketed and priced to reflect the exaggerated language and extreme markups often seen in the beauty world. For example, a banana is labelled as an All Natural Magical Energy-Boosting Bar priced at $175.90 or a High-Retention Cleansing Cylinder is in fact a $96.20 toilet roll. The Markup Marché will spark curiosity around beauty industry marketing, with each aisle, shelf, and product spotlighting facts and stats that unpack the very tactics seen across beauty today. Take a peek behind the curtain of industry pricing and marketing tactics, enjoy freshly squeezed juices from The Jargon Bar, and receive a sample of The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) at checkout.

At The Ordinary, we prefer to speak in ordinary terms. Without added hype, jargon or marketing fluff. Because the only words that really matter are the ingredients on the label. That’s why we name our clinical formulations after them. And charge a price that's accessible. Buy the ingredients, not the hype.

The Markup Marché

DATES & TIME:

Friday, May 8th: 11am - 7pm

Saturday, May 9th : 10am - 6pm

LOCATION: 711 Queen Street West