The Coolest Event On Earth comes to Yonge-Dundas Square on Family Day.

The Sears Great Canadian Chill is bringing the traditional polar bear dip to the heart of the city once again. Participants will be taking the plunge into a custom built pool filled with icy cold water in support of the Sears Canada Charitable Foundation.

In addition to the traditional dip, the Chill includes family fun activities, entertainment, crazy costumes and prizes for top fundraisers.

Register online at www.TheChill.ca and join the fight to #EndKidsCancer!

The cost for registering in the event is $25. In addition we encourage you to fundraise, however there is no minimum fundraising amount.

You must be at least 12 years old to participate

Accept the challenge and take the plunge into icy cold water. Funds raised will be allocated to support pediatric oncology initiatives at the Sears Great Canadian Chill.