Immerse yourself in the world of product management and learn how to successfully turn ideas into valuable businesses in this introductory, two day workshop. Have an idea? Understand the role and responsibilities of product managers and the methodologies used to properly prioritize, validate and iterate products, from ideation to creation. Become knowledgeable in the processes used by successful companies to effectively define your product and position it for success.

What You’ll Learn

In this hands-on workshop you will learn the underlying processes used to effectively develop products that users love and the tools needed to ensure validation within the market space. Bring your ideas to life as you leverage lean principles to iterate ideas and construct user-centric experiences. Develop a product vision and learn best practices in product strategy. Examine product fit through strategic planning and market analysis. Get to know your customer using journey mapping and user personas. Apply customer and user validation practices. Learn and apply lean and agile principles Product positioning with marketing tools and concepts. Discover the power and application of analytics. Apply practical methods of product feature prioritization.

Interested in pursuing a career in product management? Learn more about our upcoming course and request a syllabus.

*Catered lunch from a local favourite will be provided each day.

*This event is non-refundable and non-transferable!

Saturday 10-5pm

Sunday 10-5pm

PLEASE NOTE: IN ORDER TO ATTEND THIS EVENT, YOU MUST RSVP ON OUR OFFICIAL EVENTS PAGE - http://brainstation.io/event/product-mgmt-fundamentals%20-201651317344