For 24-hours on the longest day of the year, MilkUP will be at Dundas and Ossington because It's Always Milk O'Clock.

If you're in the neighbourhood anytime between 9pm on June 20 to 9pm on June 21, swing by for a dairy treat, a limited-edition tote bag, and a chance to win a year's worth of milk.

Morning run? Night out winding down? Show up whenever it's your Milk O'Clock.

This one-day-only activation is a teaser of what's ahead, leading up to MilkUP's highly anticipated annual event coming this fall.