On Friday, June 1, LoveisLoveisLove , a Canadian LGBTQ+ arts campaign, is transforming Toronto’s City Hall with a massive art installation that will be open through the month of June to celebrate Pride Month. The installation is composed of 12 massive banners and will reimagine City Hall’s rotunda as an explicitly LGBTQ+ space. It will feature 36 images of LGBTQ+ Canadians shot in the campaign’s signature style, as well as the simple, inspiring message: “Love Lives In This City”.
Taking up over 1,000 sq. ft. of wall space, this will be the largest installation of its kind ever produced at City Hall, as well as the first time that City Hall has been taken over by this kind of content. The banners will hang for the entirety of June. After June they will be split up and installed in various locations throughout Toronto, with a focus on suburban locations where LGBTQ+ visibility may be lacking.
In attendance wil be:
Adam Zivo , LoveisLoveisLove, Executive Director, onsite from 12 p.m. - 4:30 p.m.
Mayor John Tory , who will visit the project at 2:30 p.m.
August Haig, Meridian Credit Union, lead sponsor of this project
A representative from the Church Wellesley Village BIA (name TBC)