Lavazza will host a pop-up on September 13 and 15, from 8-11 a.m. and 3-7 p.m. Inspired by Florence's historic wine windows, guests are invited to step up to a charming, theatre-inspired service window and ring a brass bell to reveal a prize, including:

Lavazza coffee samples

Branded merchandise

Lavazza coffee machines

TIFF premiere tickets

The activation also invites visitors to continue their journey at Cinema Lavazza in TIFF Village, where they can enjoy a complimentary Cold Brew and explore the world of Lavazza coffee and cinema.