Imagine jumping in the air and not smiling. Impossible. Take a moment, be a little goofy and celebrate “being you” at Bramalea City Centre from Wednesday, August 24 until Saturday, August 27 from 11am-8pm to support BeYou, a nation-wide interactive campaign designed to provide young females better access to developmental tools that will help increase self-esteem, personal growth, self-worth and empower young women who are coming of age in a media and technology driven time. Visit www.bramaleacitycentre.ca for more information, event schedules and registration.

During Jump & BeYou, a photographer will capture you in a moment of exuberance and joy against a BeYou branded backdrop. The image will be branded with the mall logo and then texted to your phone to share across social media platforms.

Imagine a society where girls grow up with endless self-confidence, self-esteem and pride in celebrating their diversity. Bramalea City Centre (BCC) and Big Brothers Big Sisters Canada have joined forces to celebrate the uniqueness of every girl across Canada with BeYou from Wednesday, August 24 until Saturday, August 27 in Hudson’s Bay Court at from 11:00am to 8:00pm. With interactive programs for all ages, all events are FREE and are designed in conjunction with Big Brothers Big Sisters Canada cater to the Brampton community and explore and encourage confidence in creativity and self-expression, health of mind and body, understanding of media and its impact on who we are and the value of team and individual sport.