This holiday season, Jameson Irish Whiskey is making spirits bright with the ultimate festive backdrop. The brand invites Torontonians to gather and raise a glass by one of its unique holiday trees on display at local bars across the city. Featuring the brand’s iconic green bottles tiered in the shape of a traditional holiday tree, each Jameson Tree provides a bright and joyful setting to raise spirits and enjoy good times in good company.

The tinsel on top of this holiday tree? For every photo you share under a Jameson Tree tagging @jamesonwhiskey, the bar, and #YouGatherWeGive, Jameson will donate $5 to the Bartenders Benevolent Fund (up to $20,000) to serve up a little extra cheer to the hard working hospitality industry.

Where: Jason George, Char No.5 Whisky & Cocktail Lounge, Dive Shop, Duke’s Refresher + Bar, Walrus Pub & Beer Hall, Belfast Love Public House, LOCAL Liberty Village, Loose Moose and Jack Astor’s Front and Dundas Square locations

Who: Canadians aged 19+