This August long weekend, HERSHEY’S Canada and The Pokémon Company International are inviting Canadians to unwrap a new kind of collectible adventure. In celebration of the limited-edition chocolates arriving in Canada, fans can stop by the free HERSHEY’S Canada pop-up activation in the Eaton Centre to start (or continue) building their collection. Selecting from an interactive prizing wall, fans will find collectible Pokémon-inspired foils from a lineup including HERSHEY’S KISSES wrapped in a Poké Ball foil, HERSHEY’S COOKIES ‘N’ CREME Bars and HERSHEY’S Almond Bars. From longtime Pokémon Trainers to a new generation of chocolate lovers, fans of all ages are invited to discover their favourite Pokémon with every unwrapping.