Good Behaviour and Dog Standards will host a launch event at Good Behaviour, 342 Westmoreland Ave N, Toronto, on Sunday, June 28 from 12–4 p.m. The afternoon includes sampling, swag bags, dog tag engraving, adoptable dogs with Toronto Humane Society, and more.

Good Behaviour is partnering with Toronto-based fresh dog food company Dog Standards to launch ice cream for dogs, a dairy-free, dog-safe frozen treat handcrafted so owners can finally share a cone with their pets without the health risks.

"On a hot summer day, dog parents' first instinct is to share a lick of their ice cream cone, but this can be more harmful than they realize. Many dogs are lactose intolerant, and ice cream is typically high in sugar and fat. Ingredients like chocolate and xylitol are also extremely toxic for dogs," said Jessica Bevilacqua, Founder of Dog Standards.

"We wanted to work with Good Behaviour, a local brand that shares the same production standards, so dog parents could still share in the joy of ice cream together, but in a safer and more nutritious way," added Bevilacqua.

The dog ice cream is dairy-free, using coconut cream as the base with pumpkin, banana, and peanut butter inclusions. Every batch is manufactured in Good Behaviour's production facility in Toronto.