Lay’s Canada Flags of Fandom Event Listing

WHAT: Free Pop-Up Alert: Lay's Is Bringing a World Cup Celebration to Little Portugal

WHEN & WHERE:

• Lakeview Avenue Parkett (1212 Dundas St W)

• Saturday, June 27, 2026

• 2:30PM – 6:30PM

DESCRIPTION:

This Saturday, June 27, Lay's is taking over Little Portugal (Lakeview Avenue Parkett) for a free, fans-first World Cup celebration. As part of the Lay’s Flags of Fandom multi-stop activation, Lay’s is bringing fans together to celebrate the vibrant culture and communities that bring soccer fandom to life. This stop is rooted in Little Portugal, timed to the Colombia vs. Portugal match on Saturday. This interactive activation features massive walls built entirely of Lay’s chips bags. Guests are invited to grab a bag, scan it at the on-site checkout, and discover if they get something special – including tickets to the final FIFA World Cup 2026 match in Toronto (July 2), merch, and more. Once all the bags are claimed, Portugal’s flag is revealed and stays for 72 hours. Rooted in celebration and community pride, Flags of Fandom offers a unique way for fans to connect with the global energy of the FIFA World Cup 2026.