Fjällräven is celebrating the opening of its first brand centre in Toronto by giving away Swedish sweet treats from Rosen’s Cinnamon Buns.

To celebrate the grand opening of the Queen Street West store on April 28th the Swedish heritage brand has partnered with Rosen's Buns to create a limited-edition lingonberry glazed cinnamon bun. A recipe inspired by Swedish kanelbulles, the buns will be available at King and Bay on the morning of Wednesday, April 25 to commuters between 8:30AM and 11AM, or until they run out. Those who are lucky enough to grab a bun will also receive an invitation to attend the Grand Opening event at the store, hosted by Fjällräven that same week.

Cinnamon buns are a part of daily life in Sweden and Fjällräven is excited to share these limited edition treats with the people of Toronto. Keep an eye out for the Fjällräven x Rosen’s Cinnamon Buns sweet treats bike/cart during the morning commute on April 25, while supplies last.