This special lunchtime introductory workshop will help you understand how marketing has changed in our digital-first world. Discover core industry tools such as SEO, SEM, and Analytics. Learn how the integration of technology has shifted the marketing landscape.

In a world that is more connected than ever before, how can brands and organizations leverage these digital networks to create a customer-first omnichannel experience? What tools are required to compete in the digital age? How has the customer experience changed?

We will explore these topics, and apply them to develop a strategy for digital marketing.

*Please remember to bring a charged laptop to the workshop as outlet space is limited.