The Science of Behaviour:

How Behavioural Economics is Transforming the Role of Marketing

A 1-Day Marketing Workshop

It's time to disrupt the 5P Marketing Mix with BE!

This workshop is designed to augment existing marketing strategy, question the traditional intuition-based approach and help you drive innovation through the use of Behavioural Economics (BE). This workshop will help you: understand bias (of self and others), incorporate behavioural interventions to drive better business outcomes, and apply scientific thinking to solve your business challenges.

Cost includes all fees and tax. Vegetarian Breakfast and Lunch Provided

This workshop is suitable for Marketers of all levels.

Please contact Sheila@BEworks.com with any questions.

~ Workshop Agenda ~

Part 1: Looking at the Big Picture

The Purpose of Marketing

Challenges with Intuition-Driven Marketing

Part 2: Foundations

Foundational Principles of BE

BE & Metrics and Scientific Thinking

Part 3: Disrupting the Marketing Mix with BE

Price

Place

Promotion

Product

Packaging

Activity : Behavioural Audit

BE in the Wild: An Audit of an Advertising Campaign

Part 4: The BEworks Method

Behavioural Audit

Interventions

Part 5: BE in Action Case Study

A high priority area for behaviour change:Energy Conservation

Part 6: Special Topics

A BE approach to Market Research

The BE View on Segmentation

Ethics

Conclusion & Wrap Up