Alex Salkever on "Your Happiness Was Hacked: Why Tech Is Winning the Battle to Control Your Brain--and How to Fight Back"

Join us for the Big Ideas Speaker series at Rotman featuring Alex Salkever, Author, Futurist and Technology Leader; Columnist, Fortune magazine. Co-Author (with Vivek Wadhwa), The Driver in the Driverless Car and The Immigrant Exodus; former VP – Marketing, Mozilla on his book "Your Happiness Was Hacked: Why Tech Is Winning the Battle to Control Your Brain--and How to Fight Back" (by Alex Salkever & Vivek Wadhwa, Berrett-Koehler Publishers, 2018)

BOOK SYNOPSIS: Technology: your master, or your friend? Do you feel ruled by your smartphone and enslaved by your e-mail or social-network activities? Digital technology is making us miserable, say bestselling authors and former tech executives Vivek Wadhwa and Alex Salkever. We've become a tribe of tech addicts--and it's not entirely our fault. Taking advantage of vulnerabilities in human brain function, tech companies entice us to overdose on technology interaction. This damages our lives, work, families, and friendships. Swipe-driven dating apps train us to evaluate people like products, diminishing our relationships. At work, we e-mail on average 77 times a day, ruining our concentration.

At home, light from our screens is contributing to epidemic sleep deprivation. But we can reclaim our lives without dismissing technology. The authors explain how to avoid getting hooked on tech and how to define and control the roles that tech is playing and could play in our lives. And they provide a guide to technological and personal tools for regaining control. This readable book turns personal observation into a handy action guide to adapting to our new reality of omnipresent technology.

COST: $33.95 plus HST per person (includes 1 hardcover copy of "Your Happiness Was Hacked", 1 seat for the talk, coffee)

VENUE: Rotman School of Management

REGISTRATION: http://uoft.me/salkever



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Alex Salkever on "Your Happiness Was Hacked: Why Tech Is Winning the Battle to Control Your Brain--and How to Fight Back"

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