Italian-inspired Muskoka chair might be summer's ultimate cottage accessory

Move over, classic Muskoka chair. Bringing the spirit of Lake Como to Lake Muskoka, Peroni Nastro Azzurro has unveiled the Peroni Aperitivo Chair, right here in Canada.

Summer in Ontario means one thing — cottage season is well underway, and it just got an Italian upgrade. Say hello to the Peroni Aperitivo Chair: an Italian-inspired upgrade on the iconic Muskoka chair designed to elevate how Canadians gather, relax, and entertain all season long.

Inspired by Italy's effortless and stylish approach to food, hosting, and summertime fun, the chair reimagines the classic Muskoka through a more dolce vita lens.

If you've ever spent time in Italy, you've probably encountered aperitivo: the pre-dinner ritual where drinks, snacks, and good company come together as the sun starts to set. It's about taking a moment to slow down, let the day breathe, and enjoy the outdoors and the good vibes.

Now, the Peroni Aperitivo Chair is here to elevate your dockside beer at the cottage by blending it with the ritual of aperitivo while still remaining true to the Canadian cottage season we all love.

It features a detachable aperitivo board for all of your snacks, which you can fill with Italian classics like prosciutto, taleggio, parmigiano reggiano, ripe tomatoes, and castelvetrano olives.

It also has a built-in cup holder for all your beverages (perfect for an ice cold Peroni Nastro Azzurro, of course), and it functions as a visual centrepiece for the whole summer.

Sure, you could keep balancing your beer on the dock and hoping for the best. Or you could embrace the Italian upgrade!

To celebrate the launch, Peroni Nastro Azzurro is bringing the aperitivo experience home. Ontario residents can enter now to win one of three exclusive Peroni Aperitivo Chairs, each paired with everything needed to recreate the aperitivo experience at home. 

Time to add a healthy dose of la dolce vita to the cottage and your summer. Visit @peroni_ca on Instagram for full contest details and entry instructions.

Good luck!