bakery google review

This Ontario baker just roasted a one-star review from an anti-masker

The owner of a family-run bakery located about two hours from Toronto just did the Google Review equivalent of a mic drop on an anti-masker. 

Elmvale Bakery, which sits just a quick drive from Wasaga Beach, received a one-star review earlier this week on Google from a Google-designated "local guide" named Joe who accused them of "medical discrimination." 

The review was promptly deleted by Google, but the 10-star reply from Elmvale's owner Chris Etzinger was screenshotted and saved by his brother, Bernie. 

The screenshot has since been shared on Twitter and received  thousands of reactions over the last two days.

In the epic response, Etzinger thanks the customer for their review and reiterates that people with medical exemptions are always offered the option of curbside pickup. 

To nobody's surprise, it's revealed that the 'medical discrimination' the reviewer implied was simply being asked to wear a mask while inside the store.

Etzinger then takes the disappointment route and proceeds to berate the Google reviewer for being silly.

"Joe, you should know better. Better yet, use Google. It can be your friend, and it too, accommodates without discrimination," wrote Etzinger. 

"Joe, bullying family businesses with one star reviews reveals character. Character is free, but hard to obtain." 

The tweet's comment section has since been flooded with people rallying behind Etzinger and other business owners who've faced all sorts of abuse while enforcing safety measures.

Some are planning to make the trip out to the small town just to show their support for the bakery (when it's safe, anyway).

Apparently they have great donuts and pie. 

Lead photo by

Elmvale Bakery


Join the conversation Load comments

Latest in Eat & Drink

Popular dim sum restaurant shuts down in Toronto and reopens as something new

Toronto Italian restaurant rolling back prices to 1996

Pizza Pizza is now serving beer for the second time in its 54-year history

Toronto just got a cafe that's run by robots and all drinks will be free

Toronto bar that tried a fundraiser to survive lockdown has permanently closed

People are already dine and dashing at Toronto restaurants

Beloved Toronto restaurant hasn't served the same menu twice in almost 15 years

Toronto's original Mexican restaurant can be traced back to a friendship between couples