why dough

Toronto has never seen sandwiches quite like these

If you didn't get a chance to attend this year's Night It Up! – the massive Asian street food fest in Markham – you probably missed out on a chance to eat the latest charcoal-infused food trend—sandwiches. 

With jet black bread, ingredients like marshmallows, corn flakes, and Asian-inspired favourites like salty egg and ube mash, Toronto's newest sandwich company Why Dough? definitely turned heads at the function last week with some outrageous sammies.  

A post shared by Shania & Peony (@hungry_wongs) on

The company – which gets its name from the 'Y Tho' meme – will hopefully be making some more food festival appearances before the summer is over. 

A post shared by Nicolette🍴 (@forkyeahs) on

Their most noteworthy creation is the Evil Ubecorn, which gives an Asian twist on the weird American Thanksgiving tradition of sweet potato mash and marshmallows (yes, that's a thing), but using purple yam mash instead. 

Another popular choice is the Salty Mermaid, which puts Hong Kong-inspired ingredients like salty egg yolk lava, fried fish skin, Swiss cheese, and duck egg meringue between two slices of its black bread.

There's the Japanese take on mac 'n' cheese: the Mac-Cheesy Senpai, which sometimes comes on plain challa bread and uses Japanese curry, Fuji apple coleslaw, and honey wasabi mayo. 

A post shared by Teresa Yung (@teresaaaayung) on

And for something more Korean-inspired, the Seoul-Juu is a cheesy concoction of slow-braised pork belly, crystal pear coleslaw and spicy sauce. 

The brainchild of May Choi, Daven Wong, and Kayleigh Chu – who work full-time jobs outside of their sandwich gig – Why Dough? also does a drink using black wolfberry: the Purple Dreamz, with coconut milk, sparkling soda, and mint. 

A post shared by SARAH 🌹 (@gta.eateries) on

If you still haven't had enough of the ube and charcoal trend, you'll likely be able to catch Why Dough? at upcoming events like the Waterfront Night Market in August. 

Lead photo by

cherrieare


Latest Videos



Join the conversation Load comments

Latest in Eat & Drink

Toronto greasy spoon that's been around for 45 years has permanently closed

Toronto restaurant shames customer for skipping out on $100 food tab

Toronto nightclub permanently closing to make way for new subway station

Why the pawpaw is central to Indigenous culture and where to buy it in Toronto

Toronto is getting a Bavarian beer garden for Oktoberfest

Bars in Toronto are staying open for 4 a.m. extended last call this weekend

Toronto husband and wife team start up side hustle during lockdowns and keep selling out

7 new restaurants to try in Toronto this weekend