feast toronto

The shakeout begins for Toronto food delivery startups

Hungry office workers have lots to choose from when picking a meal delivery service. From Foodora (formerly Hurrier) to UberEats, Favour and even pick-up app Ritual, there's no shortage of options. Although yesterday, one food startup announced it's shutting down its delivery arm.

Feast, which launched in December 2015, prepared and delivered meals cooked in its Corktown-area kitchen. Its healthy and seasonal meals came with no delivery fees and were usually a delicious alternative to fast food. However, in an email sent to its customers, it revealed it'd no longer be offering delivery.

"Running an on-demand food delivery service is challenging: from the technology to the food production to the customer service experience. We are committed to our mission to feed busy office workers real food, so we are going to refocus on how we can do it in a way that makes sure that Feast will be around for a very long time," reads the email signed by CEO Steve Harmer.

Instead of shutting down completely, Feast will still offer its lunchtime meals at cafes like Balzacs and Dineen.

This isn't the first delivery service to change up its strategy and it probably won't be the last in Toronto's crowded market.

Photo via @eat_feast.


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