drake virginia black whiskey

Drake's new whiskey sets LCBO single day sales record

It seems like everything Drake touches turns to gold these days. Case in point, when his new whiskey finally hit LCBO shelves at the end of September, it promptly set a single day sales record, moving 1,779 bottles out the door. Since then, it's sold more than 775 cases of Virginia Black American Whiskey at $39.95 a pop.

According to the Toronto Star, the sales record was aided by the LCBO's decision to carry the product at 220 stores for launch, something that it rarely does with new items. For a little perspective, the paper notes that Ciroc Vodka did 1,885 bottles in sales over the course of its first week in June 2015.

At present, Virginia Black is still available at LCBO stores and online. It remains to be seen whether or not its popularity will take a dive after the initial novelty period wears off, as is often the case with celebrity-backed products. Somehow that doesn't seem likely right now, particularly given the OVO crew's drinking habits.

Photo via Virginia Black.


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