FoodStory aims to be the Grocery Gateway of local food
A Toronto-based start-up called FoodStory now makes shopping from farmers' markets even easier. So easy, in fact, that you don't even need to visit one. Taking a cue from online grocers like Grocery Gateway, FoodStory will source all its products from local farmers' markets and deliver them to your door.
Here's how FoodStory will work. Go online every week to see what yummy, fresh, local and often organic fruits, veggies and home baked goods (and by goods I mean pies...mmmm) are available at an upcoming farmers' market near you. Orders must be placed at least one day before the market starts. Once you've paid, your basket of deliciousness will be delivered straight to your door. The end result - you with a lot of food and a big smile knowing that you bought local and supported a farmer.
FoodStory is set to launch at the end of May beginning with Leslieville Farmer's Market. They will add four additional markets in June including SickKids Hospital (University and Elm), Bloor-Borden (east of Bathurst in the Annex), East Lynn Park (Danforth and Woodbine) and Liberty Village (Green P Hanna Street).
FoodStory aims to use the feedback and insight from the first five farmers markets at launch to help them expand across the city and outside of Toronto. "In five years I see FoodStory being the go-to source for finding local food across Canada," says Co-Founder Damian Matheson.
All delivery spots accessible by public transit will be handled by socially responsible not-for-profit courier service, Good Foot. For launch, FoodStory will support a 5km delivery radius around each farmers' market. Since the first couple farmers' markets are all around the city, FoodStory should be available to a good chunk of downtown Toronto.
On top of the website, FoodStory will also have physical booths at participating farmers' markets to help raise visibility of the service but also to provide delivery to those at the market who need it. This is great if you just happened to come across a market unexpectedly or if you get carried away with the amount of fruits and veggies you purchased that day and need help getting them home.
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