Online Grocery RealFood Toronto

Toronto gets new online grocery store

Toronto has itself a brand new online grocery store today, as RealFoodToronto.com announced that its open for business. The site comes courtesy of the folks at the Healthy Butcher who've partnered with Hooked, local farms, Niagara Speciality Foods, and wine merchants like Le Sommelier and The Living Vine to offer a wide array of food and drink that puts sustainability at the forefront.

That's the big selling point, of course, but after navigating the site a bit this afternoon, I'll say an added bonus is the photos of the products, which help to diminish the removed feeling that's easy to get when shopping for food online. Steak cuts, for instance, come with a handy chart that ranks their flavour, tenderness, fat and relative value. The description of each product is also informative and, on the whole, compelling enough to warrant skimming.

As is the case with the Healthy Butcher, the prices seem on the high side, but that makes sense given the overall directive of the site. What do you think? Would you buy groceries here?


Join the conversation Load comments

Latest in Eat & Drink

How a Toronto restaurant finally got government help to save them from closing

This Toronto bakery is making bread using red wine and raspberries

People behind closed Toronto sandwich shop are now running a hidden cevicheria

You can now get bottled lattes in gorgeous packaging delivered to you in Toronto

Food couriers in Toronto want cops to stop giving them so many parking tickets

Here's why so many Toronto restaurants are making donuts right now

7 things grocery store employees in Toronto wish you knew

Canada is getting its first Carlo's Bakery location just outside Toronto