Yes, this is a rant. It's been over 3 months since it was announced that Dominion stores across the city will be switched over to the new "Metro" brand. I've been walking by this College & Crawford location this whole time and am astonished at what an eyesore their temporary sign is. I thought it was comical at first but not so much anymore.
Did they totally jump the gun by making the brand shift announcement but not being ready to actually show a change in their stores? The store flyer has already had announcements from the new ownership, welcoming customers to "see the changes" made already. Excuse me, but it looks about the same to me. Same stale feeling with mediocre product offerings and cellophane everything.
Even the name "Metro" irks me to no end. To totally give up the brand recognition of Dominion for a name that is confusingly similar to other city references doesn't make much sense. The change will surely cost millions. I hope they did their research and know something I don't.
I'll admit - Dominion always was my least favorite grocery chain around, and I'm skeptical that will change with the new branding. As far as grocery stores go, if I want good prices I'll go to No Frills or Food Basics; if I want quality I'll go to Fiesta Farms or Highland Farms. Dominion/Metro just has no competitive advantage. Maybe location. But I'd rather see them go out of business and have one of the aforementioned stores move in.
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